Viral Video: Chris Klein Auditions for Mamma Mia Dan Koelsch, May 19, 2010 There’s a video that has been on the Internet for only a day and is already spreading like wildfire. In what looks to be real leaked footage, actor Chris Klein (American Pie) auditions for a role in the 2008 musical Mamma Mia, which stars Amanda Seyfried and Meryl Streep. Usually such a video wouldn’t go noticed, but you’ll understand why it has after you hear him sing. Check it out after the break. Chris Klein Auditions for Mamma Mia – watch more funny videos While the video is on Funny or Die and College Humor, it doesn’t look to be a parody made by either group or Klein himself. Also, NBC Universal (the company behind the film) pulled the only version I could find on YouTube for copyright infringement, further suggesting its authenticity. While it’s a good thing Klein didn’t get the part (presumably of Sky, played by Dominic Cooper), I’m not sure how Pierce Brosnan got through with similar lack of singing skills. If this somehow is a spoof or something, Klein could really use it given his dearth of significant roles in recent years. I hope it is fake, because I feel bad for him, even though the smarmy attitude and random Mandy Moore compliment kind of creeped me out. Viral Marketing Chris KleinMamma MiaViral video
Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots January 22, 2011While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. … Read More
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More
The Bourne Legacy: New Dead Drop Mission for “Operation Intel” August 3, 2012Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. Read More