Scott Pilgrim Facebook Page Needs 100,000 Fans to Premiere New Trailer (Update: Now Live!) Dan Koelsch, May 30, 2010July 10, 2010 The folks behind Scott Pilgrim Vs. The World are holding the new trailer for the summer movie hostage until the official Facebook Page gains 100,000 Fans (or “Likes” as Facebook calls it now). So, if you’re a fan of the comic book or are just interested in the new film by Edgar Wright, now is the time to do your part. The page currently has 95,816 “Likes” (I really hate the new term), so every vote counts.The Universal Studios film stars Michael Cera, Mary Elizabeth Winstead, and Anna Kendrick, directed by Edgar Wright, and written by Edgar Wright and Michael Bacall. Scott Pilgrim (Cera) is a bassist in a band who meets the girl of his dreams (Windstead). Unfortunately, he has to defeat her seven evil ex-boyfriends (including future Captain America Chris Evans) to win her heart. Wright has been promoting the Facebook page through his Twitter. Source: Film School Rejects Update: The trailer is now live! See it below. Viral Marketing FacebookMichael CeraScott PilgrimScott Pilgrim Vs. The WorldTrailer
Fan-made District 9 Sites September 13, 2009April 20, 2010UPDATE: Fookinprawns.net is now live! Just like I thought, it has a soundboard of Wikus and our favorite lines from the film (including alien speech). The site even has T-Shirts to buy, so check it out! What is the ultimate type of viral marketing? Getting fans to do the advertising… Read More
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More
Instant YouTube Sensation Gets a Documentary March 3, 2010March 2, 2010It’s usually hard to guess what’s going to become a viral sensation on YouTube, but sometimes a video will skyrocket to the top, even making regular TV news broadcasts. Such is the case for the video uploaded two weeks ago in which an elderly white guy beats up an African… Read More