King Kong Sightings In Los Angeles Area Alex Gerage, June 5, 2010 He might have been made famous standing atop the Empire State Building in New York City, but it appears King Kong has found a new home in sunny Southern California. In conjunction with the release of the new King Kong 360 3D attraction at Universal Studios Hollywood this summer, a series of viral events have taken place in Los Angeles. A couple of videos have appeared on the Universal Studios YouTube channel showing just what went down. Check out the footage after the jump. The two videos offer a glimpse of the aftermath of Kong’s rampage through Dodger’s Stadium and the Santa Monica Pier. Universal wants this ride to be a hit, so it’s no surprise that the video and event as a whole look really well done (although some will argue that those footprints look more human than gorilla). With Peter Jackson providing the creative juices and Universal promising the “largest, most intense 3-D experience on the planet,” there is a lot to look forward to with this ride. Check out the spots below: Has anyone in the Los Angeles area seen these footprints or other Kong “sightings?” Let us know in the comments section. We’ll post more videos if Kong makes another appearance. The brand new King Kong attraction opens at Universal Studios Hollywood this summer. Viral Marketing DisneyworldKing Kongtheme parkUniversal
Celebrate Star Wars Day By Putting Yourself in The Empire Strikes Back May 4, 2010Today, May 4th, is the unofficial Star Wars Day. Why this day? Does “May the 4th be with you” sound familiar? While the date has not gained ground in creating any kind of large activities, many Star Wars fans use the day to re-watch the old Trilogy and maybe even… Read More
ARGs & Campaigns Viral Easter Eggs To Look For When Watching “TRON: Legacy” December 24, 2010Sure, you’ve probably already seen it, maybe even multiple times, but are you REALLY seeing it? (Enter drug joke here). TRON: Legacy is entering its second weekend in theaters, so you may be wanting to see it again or maybe even for the first time. If that’s the case, then… Read More
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More