Salt: Day X Exists Mission 5, “Signal Diverter”, Now Live Dan Koelsch, June 16, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt had you listen in on meeting between high level members of the Day X group, and this week, your computer engineering skills are put to the test. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has found the plane, The Raven, detailed in the conversation from your last mission. Now you have to sneak into the hanger and plant a bug in the GPS unit so the Agency can track it. Once you figure out where all the tools work in the box, the task is pretty easy. In the post-game briefing with your boss, he tells you that they tracked the plane, and it made a mysterious stop in the Yuma desert. They have also gotten more information on Catherine Hicks, who we learned about in a previous mission. She seems to be a key Day X member, along with an Archie Johnson. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieARGDay X ExistsSalt
Viral Video Round-Up: ABC, Spider-Man Musical, Avengers, Social Network, IMDB, and Valentine’s Day February 14, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Viral Video: Academy Award Winning Movie Trailer March 11, 2010March 10, 2010Have you ever felt like every movie campaigning for an Academy Award was the same, or at least promoted the same way? Well, the guys behind Britanick Comedy think so, so they put together a faux trailer that shows just how easy it is to make an Oscar-worthy ad. Check… Read More
“The Hunger Games” Viral Review: Pretty Standard Fun April 6, 2012April 6, 2012The Hunger Games may have gotten positive ratings across the board, but what of its viral campaign. Yes The Hunger Games had a subtle viral campaign that helped appease fans before the movie’s release, and now that the movie has already been released, the viral sites are officially inactive. From… Read More