Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys Dan Koelsch, June 18, 2010August 5, 2010 I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that prediction. As part of their final push, 20th Century Fox has released an interactive trailer. The “Interactive Game Enabled Movie Trailer” allows players to gain points as they help Roy (Tom Cruise) make narrow escapes and battle a seemingly endless stream of attackers. The faster and more accurately a player completes a task, the higher their score will be. The player’s “game health” is tracked, and if their skills aren’t up to the task, the screen darkens and ultimately cracks. Players’ final scores can be shared with other intrepid “agents” via Facebook and Twitter. Try it for yourself on IGN.com or the film’s website, and let us know what you think of it. Film Synopsis: In KNIGHT AND DAY, Tom Cruise is a covert agent and Cameron Diaz is a woman caught between him and those he claims set him up. As their globetrotting adventure erupts into a maze of double-crosses, close escapes, false identities, and head-spinning romantic snafus, they come to realize that all they can count on is each other. Knight and Day is in theaters on June 23rd. Social Networks Viral Marketing Interactive TrailerKnight and DayTom CruiseTrailer
Social Networks “The Wolverine” Finds New Way To Release First Footage Of The Film March 26, 2013March 26, 2013 Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break. Read More
“The Social Network” Kicks Off Award Season With Three Wins December 3, 2010 There a time in which The Social Network, David Fincher’s drama about Mark Zuckerberg’s creation of Facebook, was a joke. However, since it’s release, the film has generated a lot of buzz, including amonst critics. Thus, it isn’t too surprising that the Sony Pictures film did so well at this… Read More
Acura’s S.H.I.E.L.D. Website for “The Avengers” Has Games, Prizes, and Possible Plot Details April 5, 2012April 5, 2012 Disney and Marvel Studios’ The Avengers opens in theaters in less than a month, but if you’re in need for a fix, the car company Acura has just what you are looking for. After the break, learn about their exclusive S.H.I.E.L.D. website that has games, prizes, and possibly even some… Read More