Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Find Out If You Are Expendable

Alex Gerage, June 19, 2010

The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more.


The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham.


Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above.


The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies.


Viral Marketing The Expendables

Post navigation

Previous post
Next post

Related Posts

JibJab Puts You in a Katy Perry Music Video

June 30, 2012

The concert film Katy Perry: Part of Me 3D opens in theaters on July 5th, and to promote the film, Paramount has teamed up with Jib Jab to let you and your friends be in the “California Girls” music video in the way only JibJab can. Check out the version…

Read More

Viral Video Round-Up: Mark Wahlberg is Iron Man, Cosplay Fails, Pulp Fiction’s Alternate Realities And More!

September 8, 2013

The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Mark Wahlberg writes and directs Iron Man; Don’t you wish you could…

Read More

“A Million Ways To Die In The West” 8-Bit Game Is Out To Kill You

May 20, 2014May 20, 2014

Seth MacFarlane‘s A Million Ways To Die In The West is a comedy of epic proportions, and to help promote the new film, Universal Pictures and Adult Swim have teamed up and released the brand new (and very humble) 8-Bit game Trail To The Old Stump. Old school gamers fond…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.