Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
Watch The Twilight Saga: Eclipse Full Trailer March 11, 2010You’ve waited for it, and here it is. The first trailer for The Twilight Saga: Eclipse has finally premiered online at Yahoo. Yesterday’s 10 second preview of the teaser already has almost 3 million views on YouTube, so I expect the full thing to be even more popular. You can… Read More
Exclusive IMAX ‘Star Trek Into Darkness’ Preview Attached to ‘The Hobbit’ November 14, 2012November 16, 2012For months now, fans have eagerly awaited a look at official footage from J.J. Abrams’ follow up to the 2009 hit, Star Trek, and now they will get more than they’d hoped for! Warner Bros. and Paramount Pictures will team up in a mutually beneficial venture and present a 9-minute… Read More
Watch Celebrity Theories On How The “Man of Steel” Shaves May 28, 2013May 28, 2013Gillette has teamed up with Warner Bros. to ask a very important question: “How Does The Man of Steel Shave?” On HowDoesHeShave.com, you can watch and vote on theories from Bill Nye, Kevin Smith, Mayim Bialik, and the Mythbusters. Check out all the videos after break, and let us know… Read More