Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
Review: District 9 – Fresh, Exciting and Visually Fantastic August 14, 2009September 7, 2009Editors note: This review is spoiler free! In 1982, they arrived. The world wondered who, or what, was inside this giant spaceship now hovering over Johannesburg, South Africa. When the government of Johannesburg ordered the military to enter the ship, the world found out that what was in this craft… Read More
Indie Director Makes “TwitFlicks” To Fund Movie October 27, 2011What do you do if your Kickstarter-like campaign to fund your independent short film isn’t working? If you’re Dutch director Eddy Terstall, you take requests for mini-movies on Twitter for a fee, calling them “Twitflicks”. By doing just that, Terstall raised about €120,000, way more than the €20,000 he was… Read More
Avatar: New Ad and Interview with Colonel Quaritch November 23, 2009November 25, 2009Thanks to one our readers, we have found the YouTube channel for the Coke Zero Avatar tie-in that seems to be the source behind the viral so far. Alex reported on AVTR.com a while ago, which is also connected with Coke Zero. Other than the occasional update not much has… Read More