Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
Super 8 Updates: More Trailer Photos and E-mailed Certificates February 14, 2011February 15, 2011Last week we told you that the online version of the Super 8 trailer was being updated regularly (more or less daily) with new images hidden in the final shot of the Super 8 camera lens. The images fit together like a puzzle, so see how the puzzle looks so… Read More
CBS Wants To Give You $5,000 For Your Horatio Impression! January 25, 2010January 25, 2010CBS’s hit show CSI has spawned off two spin-offs so far. If there is one thing that we can say the network’s CSI: Miami has left behind as an enternal legacy, it’s the extremely cheesy openers featuring Horatio Caine (played meticiously by David Caruso). Why are they so memorable? Well,… Read More
Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy August 30, 2010Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their… Read More