Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
LOST Viral Videos Show Fans Still Have Questions May 25, 2010We’ve posted a lot of LOST viral videos here at MovieViral, especially in the last week or so. Many videos posed questions that they wanted the final season and episode to answer. I expect now that most of the videos people make will be about the questions the show didn’t… Read More
NBC Round Up: Fan It Initiative, New Shows This Fall, and Parks & Recreation Viral Sites May 14, 2010We’ve gotten a lot of news from NBC in the past couple days, so let’s pull it all together and give you one giant update. The network is launching their social media related “Fan It” incentive program in a few days, they’ve announced their new shows for the Fall 2010… Read More
NBC Viral: Sites for Parks and Recreation and The Office May 7, 2010May 7, 2010NBC has been go-to channel for viral for a while now, and it has been mostly focused on its Thursday night comedy line up. Our latest update is no different, as Parks and Recreation sees a new viral link, and The Office has a brand new viral webpage. Check it… Read More