Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
Face of the Fan Wants You to Create a Poster for “Ghost Rider: Spirit of Vengeance” October 21, 2011Sony Pictures Entertainment’s Face of the Fan is an initiative that lets movie and TV fans get involved with Sony Pictures projects through casting calls and contests. Recently, Face of the Fan called on Spider-Man fans to audition to interview some of the cast and crew of The Amazing Spider-Man… Read More
Viral Marketing Cool Viral Marketing for “Elysium” Around NY, LA and Vancouver July 6, 2013The makers of Elysium have already invaded the internet with a few viral sites to help promote the new sci-fi film by Neil Blomkamp. Now, they’ve gone into the real world with some new viral ads similar to some of the stuff they did for Blomkamp’s District 9 film. See… Read More
News J.J. Abrams Teases Possible Death Star In “Star Wars: Episode VII” Via Twitter Pic September 11, 2014September 10, 2014J.J. Abrams is at it again. He’s posted a Twitter pic that at first glance is just showing his geeky need for the new Apple Watch, but like most things he does, there’s always a hidden agenda. If you look at what’s reflected in the background, you see the familiar… Read More