Latest Star Wars-Adidas Promo Gives You Control of the Death Star Alex Gerage, June 30, 2010 Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump. The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend. Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future. Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star? Let us know below! (The targeted example above is Staples Center in Los Angeles) Viral Marketing AdidasStar Wars
Acura’s S.H.I.E.L.D. Website for “The Avengers” Has Games, Prizes, and Possible Plot Details April 5, 2012April 5, 2012 Disney and Marvel Studios’ The Avengers opens in theaters in less than a month, but if you’re in need for a fix, the car company Acura has just what you are looking for. After the break, learn about their exclusive S.H.I.E.L.D. website that has games, prizes, and possibly even some… Read More
“I’m A Celebrity Get Me Out Of Here Experience” Is the Most Extreme Teambuilding Event Ever November 22, 2012November 22, 2012 Are you an office manager looking for ways to bring your employees together? Are you having trouble finding a good teambuilding event that will get their competitive juices flowing? Maybe you should try eating bugs. That’s what one event agency is offering in the UK. Called the “I’m A Celebrity… Read More
Fox Horror Launches Tumblr Page November 3, 2013 Briefly: To promote their Digital HD and Blu-ray offerings, Fox Horror has created a Tumblr page called “Moments to Die For” at FoxHorror.com. 20th Century Fox has a large catalogue of great horror films, and this Tumblr is a curated destination of Fox and fan-generated content. Take a look for… Read More