Salt: Day X Exists Mission 7, “Stealth”, Now Live Dan Koelsch, June 30, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to track a Day X agent. This week, you’ll need to sneak into a Day X base to get photographic evidence. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has found Catherine Hicks in a Day X safehouse. You need to go in and take pictures of the package she received. This week we have another easy game, and in the post-mission talk with your boss, you learn that the circuit board and chess code message you found are still an enigma to the Agency. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieDay X ExistsGameSalt
News Tron Tuesday: New Music Video for Daft Punk’s “Derezzed” December 7, 2010December 7, 2010The penultimate Tron Tuesday is upon us and with the release of the Tron: Legacy soundtrack in full swing today Disney has decided that today’s promotion would come in the form of a brand new Daft Punk music video for “Derezzed.” The video is a hybrid of the original Tron… Read More
The Office: The Halpert Baby Has A Blog February 12, 2010Following last week’s release of the Sabre Corp. website, NBC has gone live with another viral blog for The Office. This time it’s the “Halpert Baby Blog.” Maintained by Pam Halpert herself, the page offers some intriguing facts about the impending addition to Halpert family. So far, there’s an entry… Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More