Salt: Day X Exists Mission 7, “Stealth”, Now Live Dan Koelsch, June 30, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to track a Day X agent. This week, you’ll need to sneak into a Day X base to get photographic evidence. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has found Catherine Hicks in a Day X safehouse. You need to go in and take pictures of the package she received. This week we have another easy game, and in the post-mission talk with your boss, you learn that the circuit board and chess code message you found are still an enigma to the Agency. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieDay X ExistsGameSalt
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Funny Or Die Releases “Muppets Most Wanted” Music Video Featuring Bret McKenzie And Miss Piggy March 22, 2014March 22, 2014Funny or Die content has a habit of going viral. Especially their videos. Recent hits like the HUVr and President Obama’s appearance on In Between Two Ferns show that original hilarious content is the best way to use viral marketing. Now just in time for the release of Muppets Most… Read More
Nickelodeon Finally Realizes That “The 90’s Are All That”! July 25, 2011May 24, 2015Ahh the 90’s, a much simpler time for most of us. The afternoons filled with adventures on the playground, Nintendo Gameboys in hand, most likely loaded with a Pokemon cartridge. Or we’d spend the days indoors watching our favorite shows on the television. Some people grew nostalgic, longing for the… Read More