Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ Dan Koelsch, July 7, 2010 Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by an amateur filmmaker, it looks like some more high profile entities are looking to do something similar. YouTube is teaming up with producer Ridley Scott (Alien, Gladiator) and director Kevin MacDonald (The Last King of Scotland, State of Play) to bring you “Life In A Day“, made by you, and sponsored by LG. The documentary looks to showcase a day in the life of the real people in the YouTube community, to be filmed on a single day (June 24th). Check out the promotional video below. Think of it as sort of a time capsule for future historians. Billing this as a “historic cinematic experiment”, YouTube is looking premiere the finished documentary at next year’s Sundance Film Festival. In fact, 20 of the chosen collaborators will get to help present the film at Sundance. To get more information on the film and how to participate, click here. Contests Fan Made Work Viral Marketing Viral News Viral Videos 140DocumentaryFan MadeKevinMacDonaldLife in a DayRidley ScottYouTube
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More
Create Your Own Scott Pilgrim Avatar July 10, 2010Briefly: We’re starting to see a lot of these lately, though I’m not sure why. Over at the Scott Pilgrim Vs. The World official website you can create an avatar of yourself or anyone else. The site lets you export the picture out in a variety of formats. See my… Read More
“Godzilla” Trailer: You’re Hiding Something Out There February 25, 2014February 25, 2014So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. Read More
This was done back in 2004 by Satellite Films. See http://www.momentonearth.com/ 60 Filmmakers, 60 Seconds, One Moment on Earth.