Salt: Day X Exists Last Mission, “Shoot Out”, Now Live Dan Koelsch, July 14, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week, in the ninth and final mission, you’ll have to take things into your own hands. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn that the Agency indeed knows that you are the shooter, and they are after you hard for being an accomplice to Salt. So, you go back to the Day X safe house to take everyone of the members out for good to prove your innocence. The game is a typical shooter and kind of fun. However, I have the feeling you will not like the ending presented in the debriefing video. After you’ve killed everyone, you follow Salt up to a control room, where you find the entire case on Day X laid out. However, your boss Larson takes credit for both infiltrating the safe house and capturing you. It’s unclear what will happen to you, or why Salt had you kill members of the task force. Hopefully it’ll be clearer once Day X hits on July 23rd. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Play the entire nine mission game and see how you compare to others. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieARGDay X ExistsSalt
New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau April 24, 2013April 25, 2013The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. Read More
Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites October 6, 2014October 6, 2014It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have… Read More
Mark of the Spider-Man Website Now Has Video of Tagging Events February 25, 2012March 21, 2012The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel…. Read More