Salt: Day X Exists Last Mission, “Shoot Out”, Now Live Dan Koelsch, July 14, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week, in the ninth and final mission, you’ll have to take things into your own hands. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn that the Agency indeed knows that you are the shooter, and they are after you hard for being an accomplice to Salt. So, you go back to the Day X safe house to take everyone of the members out for good to prove your innocence. The game is a typical shooter and kind of fun. However, I have the feeling you will not like the ending presented in the debriefing video. After you’ve killed everyone, you follow Salt up to a control room, where you find the entire case on Day X laid out. However, your boss Larson takes credit for both infiltrating the safe house and capturing you. It’s unclear what will happen to you, or why Salt had you kill members of the task force. Hopefully it’ll be clearer once Day X hits on July 23rd. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Play the entire nine mission game and see how you compare to others. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieARGDay X ExistsSalt
3 New Posters for The Crazies January 11, 2010Nothing says your town is screwed quite like an infected auto mechanic. Thanks to a post from Arrow in the Head, we have some great posters that promote the film, and in addition, they promote the viral. Ogden Marsh, as we all know is the setting for the movie, as… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
Find Subject Zero – What Does it Mean? June 6, 2010June 7, 2010Many of you know that we at MovieViral love a great viral campaign in hopes to what it may or may not bring to the big screen. But every now and then, we branch out of film, and move into other forms of entertainment, based on it’s quality. We saw… Read More