Salt: Day X Exists Last Mission, “Shoot Out”, Now Live Dan Koelsch, July 14, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week, in the ninth and final mission, you’ll have to take things into your own hands. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn that the Agency indeed knows that you are the shooter, and they are after you hard for being an accomplice to Salt. So, you go back to the Day X safe house to take everyone of the members out for good to prove your innocence. The game is a typical shooter and kind of fun. However, I have the feeling you will not like the ending presented in the debriefing video. After you’ve killed everyone, you follow Salt up to a control room, where you find the entire case on Day X laid out. However, your boss Larson takes credit for both infiltrating the safe house and capturing you. It’s unclear what will happen to you, or why Salt had you kill members of the task force. Hopefully it’ll be clearer once Day X hits on July 23rd. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Play the entire nine mission game and see how you compare to others. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieARGDay X ExistsSalt
Online Horror Series “Slasher” To Premiere January 26 With Your Help January 24, 2013January 24, 2013In an event that should remind us how far we have come with alternate reality games and online technology over the past few years, this weekend sees the launch of a new, interactive web horror series called Slasher. Produced by Mikrotone Enterprises through their AlterNETreality.com site, Slasher will incorporate the… Read More
Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy? December 6, 2013December 6, 2013Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the… Read More
First Clip Of “The Fault In Our Stars” From The MTV’s Movie Awards April 14, 2014At the MTV Movie Awards viewers got a chance to catch a sneak peek at John Green‘s The Fault in Our Stars, the movie poised to charm your pants off when it comes out on June 6th. Here we have a clip of Ansel Elgort as the charismatic Augustus Waters uttering… Read More