Super 8: Rocket Poppeteers Site Updated To Let You Fly The Rocket SSF1 Dan Koelsch, August 4, 2010August 4, 2010 Last week the Rocket Poppeteers website finally opened, giving us our first glimpse at what many are calling the new Slusho. The structure of this site seems to support that moniker, as there is a lot of pointless things you can do in the newly opened section, “Fly the Rocket SSF1”. Find out more about the updated site after the break. For those needing to catch up, the site is for a fictional ice cream bar that is part of the viral for J.J. Abrams’ Super 8. Slusho was the viral sweet treat for the Abrams-produced Cloverfield, so if this stays the course, then Rocket Poppeteers may be a big part of the back story for the film, but only play on a cameo role on screen. Slusho’s website was full of detail, but none of it lead to any actual information on the film itself. It was mostly misdirection, like a flavor robots. Followers of the Super 8 viral are scouring the details of this site as well, and the newly opened section hopes to provide some clues. You get to be in the cockpit of the Rocket SSF1 and fly it to different locations, “The Rocket Poppeteers Legacy”, “P.M.C.”, “Uncharted Territory”, “Poppeteers Pride”, “Coop’s Amazing Adventures”, “Space Station: Freezer”, “Astronaut Program”, and “Super Space Store”. Unfortunately, most these locations are locked, as you get various in-game reasons why you can’t yet go. Interestingly, the only location open is the “Space Station: Freezer”, which shows you the different flavors as rankings (Slusho robots anyone?). The viewing window shows a cartoon outer space complete with things flying by and even Captain Coop outside in a space suit. You may recognize these images from the hidden pages found on Unfiction. There are a few buttons and knobs you can click to make noises, but other than that they don’t really do anything. So, check out the site and let us know what you find! ARGs & Campaigns Viral Marketing Rocket PoppeteersSuper 8
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More
Ask Darth Vader Your Questions! August 25, 2011The Star Wars official website has a fun feature that lets you ask questions of the Dark Lord of the Sith himself, Darth Vader as a way to promote the Blu-Ray release of Star Wars: The Complete Saga. You can even unlock some “special moments” with Luke Skywalker’s father. Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More