Scott Pilgrim vs. The World: Viral Posters! Scott Caldwell, August 6, 2010August 26, 2010 With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”, and some Facebook chatter, but nothing too exciting other than word o mouth. Until now! Keep reading to see what character is being used to sell the film in movie poster format. As you know, Scott Pilgrim has to defeat the seven evil exes to be with Ramona, and the one that screams viral, is Chris Evans’ (aka, Captain America) character, Lucas Lee. Why? Well, he’s an actor (in the film) so what’s greater than having yourself plastered on a movie poster? Being plastered on five movie posters! Take a look at Universal’s wonderfully tag lined posters! (Click each thumbnail for larger view) This is very similar to when Funny People released posters for Adam Sandler’s character as well. A pretty late entry to the marketing, especially considering TV spots are the usual last week attack, but I don’t see there being a problem. If this film is what they say it is, then Scott Pilgrim vs. The Summer Box Office shouldn’t be an issue (except Inception)Scott Pilgrim vs. The World is in theaters August 13thSource: Screenrant Viral Marketing Viral News Comic-ConPosterScott Pilgrim Vs. The World
“Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock” February 4, 2012February 5, 2012Editor’s Note: A new and rather popular fan-based ARG has cropped up for the BBC television show Sherlock. After the jump is an account of the ARG from one of those fans. Enjoy. Read More
This Week In Viral – Even More Terminator April 5, 2009July 18, 2010Well, the Terminator Salvation viral just keeps getting better. The Human Resistance has updated their site with a new design and a countdown to September 8th. The video on the page talks about Judgement Day, so it’s logical to assume that this countdown is for that. (Please note that this… Read More
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More