Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Scott Pilgrim vs. The World: Viral Posters!

Scott Caldwell, August 6, 2010August 26, 2010

With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”, and some Facebook chatter, but nothing too exciting other than word o mouth. Until now! Keep reading to see what character is being used to sell the film in movie poster format.

As you know, Scott Pilgrim has to defeat the seven evil exes to be with Ramona, and the one that screams viral, is Chris Evans’ (aka, Captain America) character, Lucas Lee. Why? Well, he’s an actor (in the film) so what’s greater than having yourself plastered on a movie poster? Being plastered on five movie posters! Take a look at Universal’s wonderfully tag lined posters! (Click each thumbnail for larger view)


This is very similar to when Funny People released posters for Adam Sandler’s character as well. A pretty late entry to the marketing, especially considering TV spots are the usual last week attack, but I don’t see there being a problem. If this film is what they say it is, then Scott Pilgrim vs. The Summer Box Office shouldn’t be an issue (except Inception)

Scott Pilgrim vs. The World is in theaters August 13th

Source: Screenrant

Viral Marketing Viral News Comic-ConPosterScott Pilgrim Vs. The World

Post navigation

Previous post
Next post

Related Posts

Would You Spend $67 on a Book About Alternate Reality Games?

December 17, 2009December 17, 2009

No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality…

Read More

Transformers 2: Receive a Call from Optimus Prime!

October 5, 2009October 5, 2009

With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for…

Read More

Compete In “The Great Gatsby” Fan Art Challenge For A Chance To Win A Trip To NYC For The Premiere

April 7, 2013

Warner Bros. has been pumping out a number of posters for the upcoming feature film adaptation of The Great Gatsby, but now it’s your turn to take the wheel and create your own art for the film and hopefully win a trip to New York City in the process. Details…

Read More

Comment

  1. MovieViral says:
    August 7, 2010 at 5:39 am

    My favorite is Action Doctor, with The Game Is Over 2 in a close second

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.