Scott Pilgrim vs. The World: Viral Posters! Scott Caldwell, August 6, 2010August 26, 2010 With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”, and some Facebook chatter, but nothing too exciting other than word o mouth. Until now! Keep reading to see what character is being used to sell the film in movie poster format. As you know, Scott Pilgrim has to defeat the seven evil exes to be with Ramona, and the one that screams viral, is Chris Evans’ (aka, Captain America) character, Lucas Lee. Why? Well, he’s an actor (in the film) so what’s greater than having yourself plastered on a movie poster? Being plastered on five movie posters! Take a look at Universal’s wonderfully tag lined posters! (Click each thumbnail for larger view) This is very similar to when Funny People released posters for Adam Sandler’s character as well. A pretty late entry to the marketing, especially considering TV spots are the usual last week attack, but I don’t see there being a problem. If this film is what they say it is, then Scott Pilgrim vs. The Summer Box Office shouldn’t be an issue (except Inception)Scott Pilgrim vs. The World is in theaters August 13thSource: Screenrant Viral Marketing Viral News Comic-ConPosterScott Pilgrim Vs. The World
Check Out This Fan-Made War Machine Suit January 4, 2010October 26, 2010Comic book fans are some of the most die hard fans around, and we have proof of that thanks to the SuperHeroHype forums. Member Masterle247 created a complete War Machine costume from the upcoming Iron Man 2, and it looks pretty awesome. Here are a few pics, but definitely check… Read More
Viral Video: 160 Greatest Arnold Schwarzenegger Quotes April 1, 2010November 23, 2010Back in January, we showed you a video with the 100 cheesiest movie quotes. The video is part of a series on YouTube channel of user “hh edits“, who has movie news site called Pajiba. This week we get another compilation from the video editor titled “160 Greatest Arnold Schwarzenegger… Read More
“Tron Legacy” Viral Campaign’s Final Countdown December 1, 2010December 1, 2010After weeks of Internet viral activity, the Tron Legacy viral campaign hits the streets once again. We are only 16 days away from the big release and now the two-year viral campaign is coming to a close. The FlynnLives website has been updated with a message saying “The Final Countdown”… Read More