The Last Exorcism Brings Scares On Chatroulette Dan Koelsch, August 19, 2010May 12, 2011 The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you are unfortunate enough to come upon a pretty girl sitting in the dark, click away fast or you’ll get a fright like the people in the compilation video below. You can see more individual reactions on The Last Exorcism YouTube channel. I really like the idea, as it gets people involved in a very unusual way, and tries to bring some meaning and purpose to a social networking site that is known for just having guys showing their junk. Just the video is scary to me, so I can’t imagine actually seeing it first hand without any notice. Source: Very Aware Social Networks Viral Marketing Chat RouletteEli RothThe Last ExorcismThe Visionaire Group
Super 8 Preview #4 and Japanese Poster Revealed May 18, 2011May 19, 2011The fourth and final preview clip from Super 8 aired on Fox Wednesday night, and though it doesn’t reveal as much as the third clip did, it still gives some clues to the plot. We also have a Japanese poster for the film from First Showing that really plays up… Read More
Saturday Night Live Takes on We Are The World, Undercover Boss, and Olympics February 28, 2010Last night, Jennifer Lopez hosted and performed on Saturday Night Live, and she did a pretty good job in my opinion (at least as host). The show parodied the new “We Are the World” song by bringing awareness to how bad the song is. We also got a couple hilarious… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More