Halo Reach: Remember Reach Gives More Than Just A Light Sculpture Kris, August 25, 2010August 25, 2010 Alejandro Rivero has kept a close eye on RememberReach.com, and has exposed something much more than a Light Sculpture for Noble Team.There are new developments in the Reach viral. The site, www.rememberreach.com, went live about two nights ago and with it came a load of info. As previously expected it’s a light statue formed by “star-like” lights. You are encoraged to use your Facebook account to make a point of your own (although with the line, don’t expect it to be lit for about 3-4 days). Also with the site came 3 new live action ads (including the leaked Patrol) and one big ad combining them all. There is a “dead” link on the site with the title Live Monument Feed. Now that suggests that the monument of light is not truly live for all, or that there will be an actual monument for Noble Team (Bungie or Microsoft property).The live action short that combines them all is, once again, focusing on the more ambient and civilian side of the war. The entire campaign is all about remembering Noble Team and their sacrifice, which was so big that they weren’t mentioned in any canon book or short movie, so no wonder they want us to remember them.So far my predictions were correct: The Light Sculpture based on Noble Team’s monument is the same as the statue that comes in the Legendary Edition. When it is finally lit, my dot will be right at the tip of Carter’s (the middle spartan) scope on his rifle. Where is yours?You can track a log of these shorts over at wikibruce. And as always, Remember Reach, and remember Noble Team. Viral Marketing Halo ReachLight SculptureRemember Reach
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
Viral Website For “The Purge” Helps to Explain Premise May 31, 2013Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find… Read More
Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy? December 6, 2013December 6, 2013Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the… Read More
If your looking at people who’s lights have already been placed then you can push the Live Monument Feed button to watch the robot put the lights in, and it also shows the name of who’s light it is at the bottom.