Halo Reach: Remember Reach Gives More Than Just A Light Sculpture Kris, August 25, 2010August 25, 2010 Alejandro Rivero has kept a close eye on RememberReach.com, and has exposed something much more than a Light Sculpture for Noble Team.There are new developments in the Reach viral. The site, www.rememberreach.com, went live about two nights ago and with it came a load of info. As previously expected it’s a light statue formed by “star-like” lights. You are encoraged to use your Facebook account to make a point of your own (although with the line, don’t expect it to be lit for about 3-4 days). Also with the site came 3 new live action ads (including the leaked Patrol) and one big ad combining them all. There is a “dead” link on the site with the title Live Monument Feed. Now that suggests that the monument of light is not truly live for all, or that there will be an actual monument for Noble Team (Bungie or Microsoft property).The live action short that combines them all is, once again, focusing on the more ambient and civilian side of the war. The entire campaign is all about remembering Noble Team and their sacrifice, which was so big that they weren’t mentioned in any canon book or short movie, so no wonder they want us to remember them.So far my predictions were correct: The Light Sculpture based on Noble Team’s monument is the same as the statue that comes in the Legendary Edition. When it is finally lit, my dot will be right at the tip of Carter’s (the middle spartan) scope on his rifle. Where is yours?You can track a log of these shorts over at wikibruce. And as always, Remember Reach, and remember Noble Team. Viral Marketing Halo ReachLight SculptureRemember Reach
Mad Men Yourself With JibJab and Dress Up Game July 6, 2010July 10, 2010JibJab has become well known for their animated videos that usually parody current events. In the past few years, the entertainment site has also offered ways for you to enter the videos with photos thanks to cutouts. In their latest offering, you and your friends can become characters in the… Read More
“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? December 2, 2012December 2, 2012The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by… Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
If your looking at people who’s lights have already been placed then you can push the Live Monument Feed button to watch the robot put the lights in, and it also shows the name of who’s light it is at the bottom.