Timacious’s Latest Music Video Has Easter Eggs To “What’s In The Box” Viral Kris, September 28, 2010 Tim Smit’s first music video for Daybroke’s “Hey Girl” led us to a Cars clip for his What’s In The Box Viral, and confirmed that the feature film adaption is still happening. Now he has uploaded the much anticipated “Sabotage” music video (again by the band Daybroke) and, as expected, there are hints to Babel Research, the Cars clip, and more! When Tim posted on his YouTube channel that “There is much more to come. Things have been crazy. S.t.a.y. T.u.n.e.d.”, he wasn’t kidding. Soon afterward we got the destructive (now deleted) teaser for Sabtage, and now the fully apocalyptic Sabatoge Music Video. Unlike his previous video that had just a few hints and led us to the Cars snippet, this time it’s more easter eggs than actual clues. Still, being that this is Tim Smit we’re talking about, there is much more than meets the eye. Here is the complete list of the Easter Eggs that have been found so far thanks to Wikibruce. Babel Research is the company in the viral most responsible for everything. Once again it is most prominent and easiest hint to find in this music video. At 0:42, the Drink box is labeled “Babel Products”, “100% sugar daddy” At 2:26, two trucks collide, one belonging to Babel Products, transporting Cola. (the blue truck looks like it’s labeled “Mintos”) Tenacious D has been included in the first viral site whatsinthebox.nl, of which Tim is obviously a huge fan of. At 1:52, a guy is wearing a Tenacious D t-shirt At 1:14, the car’s license plate reads “THE D” The Cars video, showing several objects such as automobiles, a carrier and it’s planes, etc. floating in the air is played on a TV. At 1:19, a TV inside the building is playing the boxblip “Cars” video previously discovered. For more easter eggs, check out Wikibruce’s page logging the entire viral. Not included in the page, however, is the actual Box’s appearence. As Youtube user 6Tp399 noted, there are some interesting sights at 1:06 (the box itself) and 2:33 (UEC on sign). See them in the pictures below circled in yellow and red, respectively. No changes in the actual viral campaign, but I suspect that there will soon. We’ll keep you updated when we know more. ARGs & Campaigns Viral Marketing Viral Videos DaybrokeTim SmitViral videoWhat's In The Box?
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More
ARGs & Campaigns The Men In The Black Suits Are Real: Possible “Men In Black 3” Viral Campaign November 26, 2011April 1, 2012Earlier today, a teaser poster for Men In Black 3 was discovered by Collider.com and it looks to contain the beginning of a Men in Black 3 viral campaign. Embedded in the poster was a link to a Facebook page run by a teenager (BugEyes126) who is convinced that “the… Read More
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More
I do intend to get a couple of other items added to the list on wikibruce 🙂 The 1:06 box I hadn’t noted before, but there’s also an instance of reverse letters on a wall. Keeping an eye open for any additional hidden gems!