Timacious’s Latest Music Video Has Easter Eggs To “What’s In The Box” Viral Kris, September 28, 2010 Tim Smit’s first music video for Daybroke’s “Hey Girl” led us to a Cars clip for his What’s In The Box Viral, and confirmed that the feature film adaption is still happening. Now he has uploaded the much anticipated “Sabotage” music video (again by the band Daybroke) and, as expected, there are hints to Babel Research, the Cars clip, and more! When Tim posted on his YouTube channel that “There is much more to come. Things have been crazy. S.t.a.y. T.u.n.e.d.”, he wasn’t kidding. Soon afterward we got the destructive (now deleted) teaser for Sabtage, and now the fully apocalyptic Sabatoge Music Video. Unlike his previous video that had just a few hints and led us to the Cars snippet, this time it’s more easter eggs than actual clues. Still, being that this is Tim Smit we’re talking about, there is much more than meets the eye. Here is the complete list of the Easter Eggs that have been found so far thanks to Wikibruce. Babel Research is the company in the viral most responsible for everything. Once again it is most prominent and easiest hint to find in this music video. At 0:42, the Drink box is labeled “Babel Products”, “100% sugar daddy” At 2:26, two trucks collide, one belonging to Babel Products, transporting Cola. (the blue truck looks like it’s labeled “Mintos”) Tenacious D has been included in the first viral site whatsinthebox.nl, of which Tim is obviously a huge fan of. At 1:52, a guy is wearing a Tenacious D t-shirt At 1:14, the car’s license plate reads “THE D” The Cars video, showing several objects such as automobiles, a carrier and it’s planes, etc. floating in the air is played on a TV. At 1:19, a TV inside the building is playing the boxblip “Cars” video previously discovered. For more easter eggs, check out Wikibruce’s page logging the entire viral. Not included in the page, however, is the actual Box’s appearence. As Youtube user 6Tp399 noted, there are some interesting sights at 1:06 (the box itself) and 2:33 (UEC on sign). See them in the pictures below circled in yellow and red, respectively. No changes in the actual viral campaign, but I suspect that there will soon. We’ll keep you updated when we know more. ARGs & Campaigns Viral Marketing Viral Videos DaybrokeTim SmitViral videoWhat's In The Box?
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Watch Toy Story 3 Audition Videos August 14, 2010While the film has been out for almost two months now, we are still seeing some cool viral videos from Disney Pixar for Toy Story 3. After the break, see the audition videos for some of the new characters, including the most recent one from Lotso. The videos are a… Read More
I do intend to get a couple of other items added to the list on wikibruce 🙂 The 1:06 box I hadn’t noted before, but there’s also an instance of reverse letters on a wall. Keeping an eye open for any additional hidden gems!