Timacious’s Latest Music Video Has Easter Eggs To “What’s In The Box” Viral Kris, September 28, 2010 Tim Smit’s first music video for Daybroke’s “Hey Girl” led us to a Cars clip for his What’s In The Box Viral, and confirmed that the feature film adaption is still happening. Now he has uploaded the much anticipated “Sabotage” music video (again by the band Daybroke) and, as expected, there are hints to Babel Research, the Cars clip, and more! When Tim posted on his YouTube channel that “There is much more to come. Things have been crazy. S.t.a.y. T.u.n.e.d.”, he wasn’t kidding. Soon afterward we got the destructive (now deleted) teaser for Sabtage, and now the fully apocalyptic Sabatoge Music Video. Unlike his previous video that had just a few hints and led us to the Cars snippet, this time it’s more easter eggs than actual clues. Still, being that this is Tim Smit we’re talking about, there is much more than meets the eye. Here is the complete list of the Easter Eggs that have been found so far thanks to Wikibruce. Babel Research is the company in the viral most responsible for everything. Once again it is most prominent and easiest hint to find in this music video. At 0:42, the Drink box is labeled “Babel Products”, “100% sugar daddy” At 2:26, two trucks collide, one belonging to Babel Products, transporting Cola. (the blue truck looks like it’s labeled “Mintos”) Tenacious D has been included in the first viral site whatsinthebox.nl, of which Tim is obviously a huge fan of. At 1:52, a guy is wearing a Tenacious D t-shirt At 1:14, the car’s license plate reads “THE D” The Cars video, showing several objects such as automobiles, a carrier and it’s planes, etc. floating in the air is played on a TV. At 1:19, a TV inside the building is playing the boxblip “Cars” video previously discovered. For more easter eggs, check out Wikibruce’s page logging the entire viral. Not included in the page, however, is the actual Box’s appearence. As Youtube user 6Tp399 noted, there are some interesting sights at 1:06 (the box itself) and 2:33 (UEC on sign). See them in the pictures below circled in yellow and red, respectively. No changes in the actual viral campaign, but I suspect that there will soon. We’ll keep you updated when we know more. ARGs & Campaigns Viral Marketing Viral Videos DaybrokeTim SmitViral videoWhat's In The Box?
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer August 30, 2011Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. Read More
Sci-Fi Short “R’ha” Grabs Attention of Internet and Hollywood January 14, 2013January 14, 2013A few days ago, a video was posted to Vimeo that the Internet buzzing over the weekend. With over half a million views and universal praise, the response to the sci-fi short R´ha would be impressive on its own. Add in that the effects look Hollywood good and that it… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
I do intend to get a couple of other items added to the list on wikibruce 🙂 The 1:06 box I hadn’t noted before, but there’s also an instance of reverse letters on a wall. Keeping an eye open for any additional hidden gems!