Tron Legacy Viral Is Back, Tron Night 2010 Announced Dan Koelsch, October 8, 2010October 9, 2010 The intense viral campaign and ARG for Disney’s Tron Legacy took a break back in May (not including its brief yet extensive presence at Comic-Con), but now with only two months until the film’s release, it’s back, and presumably in full force. Get the details on the latest viral puzzle from Flynn Lives, as well as advanced knowledge of something called “Tron Night”, after the break. It started this afternoon with the Tron Legacy Facebook page teasing an update. Then the page and the Flynn Lives website posted a link reminiscent of the early days of the viral. If you go to the non-user friendly URL xdqlrpgmqivgca9tfjcqddnbxt.com, you see a dazzling array of colors and three numbered boxes. When you click on the boxes, you get zip files containing Word documents. These documents contain what Unfiction members have figured out to be sections of a big ASCII art photo. The contents of each Word file can also be translated to binary code, which eventually leads to the terms “tron night 2010”. To see how its done, you’ll have to check out Unfiction. That phrase leads to a website, TronNight2010.com, which is a site to promote special free screenings around the world of 20 minutes of the film in IMAX 3D. Tickets here in the States will be available on October 12th, and the event will be October 28th. Pretty exciting stuff. You may remember last year when a puzzle (and dead drop game) lead to a similar event, though only the trailer was screened. This 20 minute preview (and special naming) reminds me a lot of last year’s Avatar Day, in which 16 minutes of the James Cameron film was screened. These are great ways to pump up fan support for big films that are looking to create positive buzz. ARGs & Campaigns Viral Marketing Flynn LivesTron LegacyTron Night 2010
Angry Birds Teams Up With “Rio” January 31, 2011On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More
Nokia Provides Exclusive “TRON: Legacy” Trailer After Code is Cracked November 27, 2010November 27, 2010Nokia is one of the many sponsors for TRON: Legacy, and they got into the viral game a bit over the Thanksgiving holiday. On their blog site for the N Series phone, after enough people entered in the Konami code “up up down down left right left right b a”,… Read More
Castle: “Heat Wave”, the Novel From the Series, is Now Available October 15, 2009October 15, 2009Even we at MovieViral miss good viral news sometimes, and this is one that I am personally upset about not knowing. ABC’s hit show Castle is about a well-renown writer of detective novels (played to perfection by Nathan Fillion) who follows around a real detective (portrayed by Stana Katic) who… Read More