Tron Legacy Viral Is Back, Tron Night 2010 Announced Dan Koelsch, October 8, 2010October 9, 2010 The intense viral campaign and ARG for Disney’s Tron Legacy took a break back in May (not including its brief yet extensive presence at Comic-Con), but now with only two months until the film’s release, it’s back, and presumably in full force. Get the details on the latest viral puzzle from Flynn Lives, as well as advanced knowledge of something called “Tron Night”, after the break. It started this afternoon with the Tron Legacy Facebook page teasing an update. Then the page and the Flynn Lives website posted a link reminiscent of the early days of the viral. If you go to the non-user friendly URL xdqlrpgmqivgca9tfjcqddnbxt.com, you see a dazzling array of colors and three numbered boxes. When you click on the boxes, you get zip files containing Word documents. These documents contain what Unfiction members have figured out to be sections of a big ASCII art photo. The contents of each Word file can also be translated to binary code, which eventually leads to the terms “tron night 2010”. To see how its done, you’ll have to check out Unfiction. That phrase leads to a website, TronNight2010.com, which is a site to promote special free screenings around the world of 20 minutes of the film in IMAX 3D. Tickets here in the States will be available on October 12th, and the event will be October 28th. Pretty exciting stuff. You may remember last year when a puzzle (and dead drop game) lead to a similar event, though only the trailer was screened. This 20 minute preview (and special naming) reminds me a lot of last year’s Avatar Day, in which 16 minutes of the James Cameron film was screened. These are great ways to pump up fan support for big films that are looking to create positive buzz. ARGs & Campaigns Viral Marketing Flynn LivesTron LegacyTron Night 2010
Update: District 9 Community Watch June 20, 2009June 20, 2009The page reads “Non Human Sightings in North America” and it consists of over 8 regions within which people are placing their calls claiming to have spotted Non-Humans. The website, like every other website developed for this viral, is very well designed. Check it out here. Personally, I love all the… Read More
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More
Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’ February 21, 2012February 21, 2012Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right… Read More