Sesame Street Takes “On” Old Spice Guy Dan Koelsch, October 9, 2010 Between the Muppet viral videos and Sesame Street’s YouTube page, Jim Henson’s legacy continues to stay modern. Despite a controversial Katy Perry video, Sesame Street isn’t backing away from pop culture now, as Grover talks about the word “on” while imitating the Old Spice Guy commercials that have become their own meme. Watch the video after the break. This is one of the funniest clips I’ve ever seen of Sesame Street, and Grover’s last line and the look on his face are priceless. Viral Marketing Viral Videos Old SpiceSesame StreetThe MuppetsViral video
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More
Viral Video: Inception Ending Extended August 2, 2010August 2, 2010Were you frustrated by the ambiguous ending to Inception? Well, then you’ll really be upset by this extended ending created by College Humor. Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More
My wife commented that she wondered what Old Spice thought of this. I said, “Sesame Street does what Sesame Street wants to do. Everyone else just goes with it.”