Sesame Street Takes “On” Old Spice Guy Dan Koelsch, October 9, 2010 Between the Muppet viral videos and Sesame Street’s YouTube page, Jim Henson’s legacy continues to stay modern. Despite a controversial Katy Perry video, Sesame Street isn’t backing away from pop culture now, as Grover talks about the word “on” while imitating the Old Spice Guy commercials that have become their own meme. Watch the video after the break. This is one of the funniest clips I’ve ever seen of Sesame Street, and Grover’s last line and the look on his face are priceless. Viral Marketing Viral Videos Old SpiceSesame StreetThe MuppetsViral video
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
Viral Video: There Will Be Blood Meets Saved By the Bell June 14, 2010Saved By The Bell has the ability to predict the future. Anyone who grew up in the early 90s is sure to remember the oil spill episode of the Saturday morning teen sitcom whenever they think about the current BP oil spill and the pictures of animals covered in oil…. Read More
Incredible New Halo Reach Live Action Spot August 26, 2010August 26, 2010You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump. Read More
My wife commented that she wondered what Old Spice thought of this. I said, “Sesame Street does what Sesame Street wants to do. Everyone else just goes with it.”