Sesame Street Takes “On” Old Spice Guy Dan Koelsch, October 9, 2010 Between the Muppet viral videos and Sesame Street’s YouTube page, Jim Henson’s legacy continues to stay modern. Despite a controversial Katy Perry video, Sesame Street isn’t backing away from pop culture now, as Grover talks about the word “on” while imitating the Old Spice Guy commercials that have become their own meme. Watch the video after the break. This is one of the funniest clips I’ve ever seen of Sesame Street, and Grover’s last line and the look on his face are priceless. Viral Marketing Viral Videos Old SpiceSesame StreetThe MuppetsViral video
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More
Exclusive: “What’s In The Box?” Director Confirms Feature Film Still Happening April 4, 2010About one year ago a mysterious short film called “What’s In the Box?” by Tim Smit was posted on YouTube that impressed millions with it’s convincing (but unofficial) connection to LOST, Half Life, Portal, and Samsung, along with great VFX mystery and action. It lead to a complex fan-made viral… Read More
This Week In Viral: 2012 and 2 New Films February 7, 2009July 18, 2010Two upcoming movies have added viral websites this week: Terminator Salvation and Surrogates. Also, the viral site for 2012 seems to be fully operational, and Woody Harrelson is getting in on the viral for that film. More after the jump. Read More
My wife commented that she wondered what Old Spice thought of this. I said, “Sesame Street does what Sesame Street wants to do. Everyone else just goes with it.”