“Black Swan” Gets A Viral Site Michael Lee, October 22, 2010 Fox Searchlight Pictures has launched a viral site for Darren Aronofsky’s Black Swan. The site gives us a look into the mind of Nina (Natalie Portman). After the jump take a look at images from the site and what you will see as the site progresses. Ijustwanttobeperfect.com, the viral site for Darren Aronofsky’s Black Swan, gives us a look into the mind of Nina, the Swan Queen. The site will release a different glimpse from the film regularly as it gets closer to its December 3 release date. A Facebook site and Nina’s twitter (@theswanqueen) have also been launched as a part of the viral marketing. Viral Marketing Black Swan
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
The Dark Knight Rises: Bane T-Shirts and Map of Strike Zones Mailed Out December 16, 2011Warner Bros. has sent some film websites (not this one unfortunately, at least not yet) some really cool swag on the Eve of The Dark Knight Rises prologue debuting to the public as an attachment to certain IMAX showings of Mission: Impossible – Ghost Protocol. There’s a Bane t-shirt that… Read More