Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? Dan Koelsch, October 22, 2010 Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. First, Flynn Lives has been updated with a new promotional video from Comic-Con (featuring yours truly at a few points). The discussion boards have also been updated with three new threads, but none of them give us much information other than they are talking again, and something may happen soon. Now on to the interesting news. The website Arcade Aid was used back in March to get insider information on Encom International. On the surface, the site is for arcade-related repairs, but by completing “The Challenge Stage”, special Encom badges were unlocked. Now the site is back with a Version 2 of their arcade visual quiz game. The site update was found thanks to very cool mailings (as seen on FirstShowing). This time, instead of only 56 games to figure out, there are a whopping 167. As of the writing of this post, several people (specifically at Unfiction) have finished the puzzle, but there is no immediate prize. As Alex from FirstShowing suggests, the prize may come in the mail, which makes sense given Flynn Lives forum member ZackAttack tells everyone to make sure their addresses are up-to-date. As always, we’ll bring you any updates to this, including if I got something in the mail (I haven’t been able to check it since Wednesday). Follow our complete Tron Legacy viral campaign coverage here. ARGs & Campaigns Viral Marketing ArcadeAidFlynn LivesTron Legacy
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More
Read About the Dent Act From “The Dark Knight Rises” June 19, 2012The Dent Act plays a key role in the plot to The Dark Knight Rises, Christopher Nolan’s finale to his Dark Knight Trilogy. Named in honor of slain political hero Harvey Dent, the bill punishes criminals more harshly, including denying parole, if their acts are deemed part of a larger… Read More
S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More