Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? Dan Koelsch, October 22, 2010 Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. First, Flynn Lives has been updated with a new promotional video from Comic-Con (featuring yours truly at a few points). The discussion boards have also been updated with three new threads, but none of them give us much information other than they are talking again, and something may happen soon. Now on to the interesting news. The website Arcade Aid was used back in March to get insider information on Encom International. On the surface, the site is for arcade-related repairs, but by completing “The Challenge Stage”, special Encom badges were unlocked. Now the site is back with a Version 2 of their arcade visual quiz game. The site update was found thanks to very cool mailings (as seen on FirstShowing). This time, instead of only 56 games to figure out, there are a whopping 167. As of the writing of this post, several people (specifically at Unfiction) have finished the puzzle, but there is no immediate prize. As Alex from FirstShowing suggests, the prize may come in the mail, which makes sense given Flynn Lives forum member ZackAttack tells everyone to make sure their addresses are up-to-date. As always, we’ll bring you any updates to this, including if I got something in the mail (I haven’t been able to check it since Wednesday). Follow our complete Tron Legacy viral campaign coverage here. ARGs & Campaigns Viral Marketing ArcadeAidFlynn LivesTron Legacy
2012: Soren Ulfert Resigns from the IHC September 17, 2009September 18, 2009UPDATE: Soren Ulfert has updated his Twitter: For those asking why I resigned, the short story is — I didn’t. If that wasn’t omnious enough, Charlie Frost tweeted exactly what we’re thinking: Rumor has it that @SorenUlfert was forced out of @TheIHC…I kinda feel bad for the guy The mystery… Read More
Tron 2 Viral: FlynnLives and HomeOfTron July 21, 2009August 17, 2010If you haven’t heard yet, earlier today a series of packages were sent to multiple movie following blogs like FirstShowing.net. Included was a token and a disk which contained an image, and each blog received a different image. Check that out by reading our previous post. The code was cracked… Read More
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More