Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? Dan Koelsch, October 22, 2010 Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. First, Flynn Lives has been updated with a new promotional video from Comic-Con (featuring yours truly at a few points). The discussion boards have also been updated with three new threads, but none of them give us much information other than they are talking again, and something may happen soon. Now on to the interesting news. The website Arcade Aid was used back in March to get insider information on Encom International. On the surface, the site is for arcade-related repairs, but by completing “The Challenge Stage”, special Encom badges were unlocked. Now the site is back with a Version 2 of their arcade visual quiz game. The site update was found thanks to very cool mailings (as seen on FirstShowing). This time, instead of only 56 games to figure out, there are a whopping 167. As of the writing of this post, several people (specifically at Unfiction) have finished the puzzle, but there is no immediate prize. As Alex from FirstShowing suggests, the prize may come in the mail, which makes sense given Flynn Lives forum member ZackAttack tells everyone to make sure their addresses are up-to-date. As always, we’ll bring you any updates to this, including if I got something in the mail (I haven’t been able to check it since Wednesday). Follow our complete Tron Legacy viral campaign coverage here. ARGs & Campaigns Viral Marketing ArcadeAidFlynn LivesTron Legacy
Become A “Teenage Mutant Ninja Turtle” By TMNT Yourself July 21, 2014July 21, 2014The Teenage Mutant Ninja Turtles trailers stresses that New York City needs heroes. The obvious rise in criminal activity carried out by The Foot Clan is a clear indication of that. So, now is your chance to prove just how heroic you are, by showing your turtle power to the… Read More
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More
Disney Shakeups May Affect Future Marketing November 26, 2009November 26, 2009It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new… Read More