The Office Updates Webisode Site, Series to Premiere October 28th Alex Gerage, October 24, 2010 A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but several updates were made this week that will tease you leading up to the premiere of the first episode. Hit the jump for more information.A visit to TheThirdFloorMovie.com offers several new treats for Office fans looking forward to Dunder Mifflin’s first stab at a horror film. There is now access to an expanded bio of the director, Ryan Howard, a set of great wallpapers for your computer, some stills from the series, and some advanced reviews from those who have seen it! Bare in mind, some portions of the website are not available for viewing yet. Clicking these tabs will provide you with a message that says to check back on October 28th. That appears to be the premiere day for the first episode of the online series. Until then, here is the synopsis that is offered on the site mainpage:“Drawing from the techniques of Roman Polanski and Wes Craven, THE 3RD FLOOR is a terrifying tale of what happens to an everyday office when a customer comes in and puts a satanic pagan gypsy curse on it. It’s filled with death, devastation…and a few laughs. More than a horror flick, THE 3RD FLOOR is a total horror experience via the mind of RYAN HOWARD – a bright young talent with a brilliantly dark imagination. It’s insane!”In addition to the new content on the viral site, NBC has released some behind the scenes footage of the webisodes, which you can check out below: Be sure to check back next week, as we will cover the first episode. Will you be following the happenings on “The 3rd Floor?” Let us know in the comments section below. Viral Marketing NBCThe 3rd FloorThe Office
Toy Story 3 Videos: Ken’s Dating Tips June 20, 2010Earlier this week, we got to see more of the new character Ken from Toy Story 3 thanks to a short series called “Ken’s Dating Tips” on the Disney Pixar YouTube page. The film is doing great this weekend, and some of that may be due to the popularity of… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
“The Force Awakens” In ‘Star Wars Episode VII’ November 6, 2014November 6, 2014Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the… Read More