New Website and Comic-Con Info For Rango Dan Koelsch, July 19, 2010July 19, 2010 In the trailer for Paramount’s animated film Rango, you may have noticed the bright orange fish toy. Well, thanks to a new viral website provided by Slashfilm, we now know that fish is named Mr. Timms and it has a following. Get the details below. MrTimms.com is a Japanese-friendly fansite dedicated to the wide-eyed fish, complete with a superfan gallery and merchandise. On today’s blog, Ellis (who seems to run the site) mentions that Mr. Timm will be at Comic-Con this year.Rejoice! The benevolent Mr. Timms (by way of his vessels, me, Ellis Knightly, and my daughters Mia and PJ) has just confirmed that we will be on the floor at San Diego Comic-Con in booth # 3913! If you are attending the glorious event please be sure to stop by, say hi, and become one with Timms; his light will shine you bright.Can’t wait to see you all there!Though Rango isn’t featured in any panels, it looks like the Nickelodeon film will still have a presence, so be on the lookout for Mr. Timms! Also, explore the site to see what you can find. Comic-Con Conventions Events Viral Marketing Mr. TimmsParamountRango
2012: Charlie Frost Update August 26, 2009August 26, 2009Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says. I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts…. Read More
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
The Soapbox: Why Can’t Sony Do Anything Right? June 17, 2009January 16, 2010Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why… Read More
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