Eli Roth To Make Fake “Clown” Trailer Into Real Movie Dan Koelsch, November 19, 2010 About a month ago, we told you about the fake trailer for a movie called Clown, in which a man puts on an evil clown outfit that eventually takes him over and turns him into a murderous monster. The trailer falsely credited Eli Roth as the man behind it. When Roth caught wind of the video, he loved it, apparently enough to now be making the concept into a full film. The trailer for Clown was made by a group of Brooklyn filmmakers called Waverly Films. In the video, a man finds a mysterious clown suit that he wears for his son’s birthday party after the real clown doesn’t show up. However, once the party is over, the suit starts to take the father over, becoming one with him, and turning him into a monster. The video quickly went viral, with people not knowing whether the trailer was real or not, especially given Roth’s particular style that includes the Grindhouse trailer “Thanksgiving”. Although Roth confirmed the video wasn’t from him, he was impressed. He approached Waverly Films to make the project a reality, with Jon Watts as director, and Christopher D. Ford writing with Watts. Below is what Roth had to say about the project.“I loved how ballsy they were, issuing a trailer that said, ‘From the Master of Horror, Eli Roth.’ Some people thought I’d made the movie, or that it was another fake Grindhouse trailer. The first thing they said was, ‘Thank you for not suing us, but I told them, ‘This is Hollywood, and while it’s tradition that every movie eventually ends up in a lawsuit, you only sue when you are fighting over profits. It’s no fun to sue before there’s any money.’ But I really felt these guys deserved a shot, and that people are truly freaked out by evil clowns. It’s new territory to make this a version of The Fly, where this guy can feel himself changing, blacking out only to find blood all over his clown suit. You’re sympathetic toward a monster until the monster actually takes over.” Source: JoBlo Viral News ClownEli Roth
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
“The Hunger Games” Viral Unveils The Capitol Seal and District Registration August 31, 2011September 3, 2011The Hunger Games fans have been eagerly waiting to see what the distorted image would reveal and after two days of tweeting signals, the Capitol website has been updated to reveal the Capitol seal. But there is much more when you click on the seal. So hit the jump to… Read More
Captain America Meets Team America February 10, 2011If you didn’t already think the Super Bowl trailer for this summer’s Captain America was awesome, then this remixed video using the song “America, F*ck Yeah” from Team America: World Police should definitely get your juices flowing. Check it out after the break. Read More