“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out November 5, 2010Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now… Read More
Watch Wayne and Garth Talk About the Academy Awards February 7, 2011February 7, 2011You may have seen the cast of Jackass reenact scenes spoof Black Swan, just one of the ten Academy Award nominees for best picture, you may have seen kids reenact scenes from five of those nominees, and you have seen plenty of behind the scenes videos, but you haven’t seen… Read More
Veronica Mars Movie Kickstarter Breaks Backer Record With 7 Hours To Go April 12, 2013We are in the final hours of the historic Veronica Mars Movie Kickstarter, and just a little bit ago they broke another record. The previous record for most backers for a single project was 87,142 for Double Fine Adventure, but as of this article’s writing, Veronica Mars is at 87,890… Read More
After seeing the video you *still* ate the pills? Yeah, I woulda downed those puppies in 3.5 seconds too. Are you feeling any smarter/quicker/stronger yet? 😉
He probably hasn’t answered because he’s too busy cleaning his apartment, or banging random asian chicks, or taking over the stock market. he doesn’t have time for you losers. lol
LOL http://NoveltyMeds.Com is similar to this but you can pick your own cures and send them to people even anonymously if you want.