“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Assemble Your Own Avengers Music Video Remix May 12, 2012Aside from a ridiculous amount of Assemble puns, Marvel has a new YouTube channel that allows you to piece together a music video. Like the fan-made commercial for LOST and DVD trailer for Law Abiding Citizen, it supplies you with the materials you need to get your creative juices flowing…. Read More
“The Optimist” Explores Walt’s Haunts & Connections To Brad Bird’s “Tomorrowland” July 30, 2013July 30, 2013Just a few days after Comic-Con kicked off, The Optimist, a viral campaign for Brad Bird’s Tomorrowland, was launched. Little was known about the actual ARG, and since it’s debut earlier this July, fans and players have been combing through the site in hopes of finding another clue to the… Read More
Last Piece of “Let Me In” Viral Plus a Deleted Scene October 5, 2010October 6, 2010The Let Me In viral campaign is done and over with, but I got one more piece in the mail; a certain photobooth photo that is shown in the film. /Film also has an exclusive deleted scene that you can watch over on their site. To see the photo and… Read More
After seeing the video you *still* ate the pills? Yeah, I woulda downed those puppies in 3.5 seconds too. Are you feeling any smarter/quicker/stronger yet? 😉
He probably hasn’t answered because he’s too busy cleaning his apartment, or banging random asian chicks, or taking over the stock market. he doesn’t have time for you losers. lol
LOL http://NoveltyMeds.Com is similar to this but you can pick your own cures and send them to people even anonymously if you want.