“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Second Mission IceFly Drop and Facility 2 Revealed! August 15, 2011August 15, 2011In our last update, we pointed you in the direction of the Human Preservation Project Facebook group to help finish the QR code puzzle that would reveal the next part of the game. Thanks to everyone there and the folks at Unforum, a second group of Ice Flies has been… Read More
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More
‘Sherlock’ Mini-Episode ‘Many Happy Returns’ Prepares Fans for the New Year December 24, 2013 It’s been almost two years since the last episode of BBC Drama, Sherlock, and the excitement is reaching a fevered pitch. The show’s return for three more episodes is highly anticipated by fans, and they probably thought that they wouldn’t be seeing anything of the show (besides a couple… Read More
After seeing the video you *still* ate the pills? Yeah, I woulda downed those puppies in 3.5 seconds too. Are you feeling any smarter/quicker/stronger yet? 😉
He probably hasn’t answered because he’s too busy cleaning his apartment, or banging random asian chicks, or taking over the stock market. he doesn’t have time for you losers. lol
LOL http://NoveltyMeds.Com is similar to this but you can pick your own cures and send them to people even anonymously if you want.