“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Viral Video: Galactic Empire State of Mind March 29, 2010March 29, 2010Jay-Z and Alicia Keys may love New York, but the guys at College Humor love a different type of Empire. In a take on the hit song and music video “Empire State of Mind”, Darth Vader raps (and Leia sings) about loving the Galactic Empire. Check out the video after… Read More
Super 8 Trailer Breakdown and Analysis May 12, 2010May 13, 2010The countdown is still a few days away (update: or is it?), so we have a bit of time on our hands in the Super 8 viral. Let’s take a closer look at the trailer, thanks in part to our friends at Unfiction and Super 8 News. While a lot… Read More
Watch This: How it Should of Ended’s take on the ‘Avengers: Age of Ultron’ Teaser October 31, 2014October 31, 2014 By now you’ve seen Marvel’s chilling teaser trailer for Avengers: Age of Ultron (with “There are No Strings on Me” from Disney’s Pinocchio) . So of course the awesome crew over at How It Should Have Ended have taken that and ran with it, and the results are hilarious. Read More
After seeing the video you *still* ate the pills? Yeah, I woulda downed those puppies in 3.5 seconds too. Are you feeling any smarter/quicker/stronger yet? 😉
He probably hasn’t answered because he’s too busy cleaning his apartment, or banging random asian chicks, or taking over the stock market. he doesn’t have time for you losers. lol
LOL http://NoveltyMeds.Com is similar to this but you can pick your own cures and send them to people even anonymously if you want.