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The Latest Viral News for Films and Beyond!

“Limitless” Viral: NZT Mails Out Drug Samples

Dan Koelsch, December 10, 2010March 21, 2011

Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break.

Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos.








We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures.


Read more about the Limitless viral campaign here.

Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video

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Comments (46)

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  1. Anonymous says:
    December 11, 2010 at 5:40 pm

    After seeing the video you *still* ate the pills? Yeah, I woulda downed those puppies in 3.5 seconds too. Are you feeling any smarter/quicker/stronger yet? 😉

  2. A73Phoenix says:
    December 11, 2010 at 10:27 pm

    So Danny is there a way anyone can get one of these samples?

  3. Jonathan says:
    February 22, 2011 at 5:09 am

    Are you feelinq smarter/quicker/stronger yet?

  4. Imnotgivingyoumyemail says:
    February 24, 2011 at 6:45 pm

    what capacity is the flash drive?

  5. Thascotter says:
    March 20, 2011 at 3:26 am

    He probably hasn’t answered because he’s too busy cleaning his apartment, or banging random asian chicks, or taking over the stock market. he doesn’t have time for you losers. lol

  6. Ideratherbeskiing says:
    March 20, 2011 at 4:58 pm

    Mentos were on to something, the “fresh maker” was really a superdrug!

  7. Daniel Koelsch says:
    March 21, 2011 at 8:43 pm

    It was a 2GB I believe.

  8. Daniel Koelsch says:
    March 21, 2011 at 8:44 pm

    Or I could be dead 😉

  9. Daniel Koelsch says:
    March 21, 2011 at 8:45 pm

    They are just crappy mints, but they only sent out a few it looks like.

  10. renz0 says:
    March 24, 2011 at 11:00 am

    maybe danny is at the hospital, where can i get this drug, if there is 🙂

  11. Cudi89 says:
    March 28, 2011 at 4:39 am

    how can i get this package?

  12. Trizzy_dc says:
    March 29, 2011 at 6:39 pm

    dude howd u get this??

  13. Dmitry Tsuverkalov says:
    March 31, 2011 at 12:40 pm

    how can I order this pill?

  14. Jeff says:
    April 3, 2011 at 10:31 am

    LOL http://NoveltyMeds.Com is similar to this but you can pick your own cures and send them to people even anonymously if you want.

  15. Patricia says:
    April 5, 2011 at 6:58 pm

    I want it –
    please do research and create that drug

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