Demand To See “Paranormal Activity 2” First and For Free Dan Koelsch, September 20, 2010September 26, 2010 Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got the studio to use Eventful’s “Demand It” feature, and a month later was making over $20 million a weekend. Now the “Demand It” tool is being used again for the sequel, but in a different way. Get the details after the break. Paramount is using Eventful to find 20 cities to that will get a free screening of Paranormal Activity 2. There’s not many more details on the screenings, including the dates, but Paramount and Eventful are advertising it as early screenings (“You decide who sees it first!”). Right now the obvious metro areas are in the lead (#1 is LA, #2 is New York, etc.), but with less than 3,000 entries for even the top spot, you could get your area in the running with just a little effort. So, if you want an early free screening, spread the word. Otherwise, you can see Paranormal Activity 2 in theaters on October 22nd. Viral Marketing Demand ItEventfulParamountparanormal activityParanormal Activity 2
Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign June 13, 2014June 13, 2014Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The… Read More
Play the “30 Minutes or Less” Online Game June 7, 2011In the comedy 30 Minutes or Less, Jesse Eisenberg plays a pizza guy who gets a bomb strapped to his body and must rob a bank to have it deactivated (based loosely on a true story). Columbia Pictures has decided that you may want to play a game involving the… Read More
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More