Demand To See “Paranormal Activity 2” First and For Free Dan Koelsch, September 20, 2010September 26, 2010 Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got the studio to use Eventful’s “Demand It” feature, and a month later was making over $20 million a weekend. Now the “Demand It” tool is being used again for the sequel, but in a different way. Get the details after the break. Paramount is using Eventful to find 20 cities to that will get a free screening of Paranormal Activity 2. There’s not many more details on the screenings, including the dates, but Paramount and Eventful are advertising it as early screenings (“You decide who sees it first!”). Right now the obvious metro areas are in the lead (#1 is LA, #2 is New York, etc.), but with less than 3,000 entries for even the top spot, you could get your area in the running with just a little effort. So, if you want an early free screening, spread the word. Otherwise, you can see Paranormal Activity 2 in theaters on October 22nd. Viral Marketing Demand ItEventfulParamountparanormal activityParanormal Activity 2
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
Lionsgate – BROTHERS Trailer July 13, 2009July 14, 2009We at MovieViral are pretty specific when it comes to movies with a viral approach, but if it picks up in quality where it’s minimal in viral, we’ll gladly post it. In this case, it’s a Lionsgate film: BROTHERS BROTHERS tells the powerful story of two siblings, thirty-something Captain Sam… Read More
New “Riddick” Motion Comic Serves As Prequel To The Upcoming Film July 30, 2013Last we saw the criminal anti-hero Riddick, he had just defeated the leader of the Necromongers and been crowned their new Lord Marshall in The Chronicles of Riddick, sequel to the cult hit Pitch Black. In the upcoming third part of the trilogy, Riddick, we see that he has yet… Read More