Demand To See “Paranormal Activity 2” First and For Free Dan Koelsch, September 20, 2010September 26, 2010 Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got the studio to use Eventful’s “Demand It” feature, and a month later was making over $20 million a weekend. Now the “Demand It” tool is being used again for the sequel, but in a different way. Get the details after the break. Paramount is using Eventful to find 20 cities to that will get a free screening of Paranormal Activity 2. There’s not many more details on the screenings, including the dates, but Paramount and Eventful are advertising it as early screenings (“You decide who sees it first!”). Right now the obvious metro areas are in the lead (#1 is LA, #2 is New York, etc.), but with less than 3,000 entries for even the top spot, you could get your area in the running with just a little effort. So, if you want an early free screening, spread the word. Otherwise, you can see Paranormal Activity 2 in theaters on October 22nd. Viral Marketing Demand ItEventfulParamountparanormal activityParanormal Activity 2
“After Earth” Website Goes Live And Possibly Hints At ARG December 20, 2012After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s… Read More
Real Life Wonka Golden Ticket Search March 28, 2010If you’ve been on YouTube recently (or if you’re a huge fan of chocalate) you might see an ad about a Wonka Golden Ticket search that started early this month. It’s a great contest for the Willy Wonka Candy Company, but the search will be longer than you can expect,… Read More
Viral Video: Get Ready For Spielberg’s “Laser Cats” April 15, 2012Men in Black III star Josh Brolin hosted Saturday Night Live this weekend, but legendary director Steven Spielberg stole the show. Watch how after the break. Read More