“Anchorman 2” Instagram Contest Searches For Next Best Ron Burgundy Michael Lee, November 17, 2013November 17, 2013 Anchorman 2: The Legend Continues promotions have been appearing on ads ranging from Dodge trucks and Ben and Jerry’s latest flavor Scotchy Scotch Scotch to the most recent The Newsum Exhibit in Washington D.C. Paramount Pictures is going through a great deal of things to let you know this film is coming out in theaters later this year, and now the studio is turning to social media and the internet to increase their promotion for the film.Using Instagram’s new option for video, the studio, in collaboration with the EPIX cable channel, are launching a brand new contest that looks for the next best Ron Burgundy. The character portrayed famously by Will Ferrell will be the inspiration for this contest that is “kind of a big deal.” Hit the jump to find out the details on how to enter and win.The audition process is easy. To enter, participates are asked to visit the contest hub IAmRonBurgundy.com beginning November 21, 2013. David Koechner in his Channel 4 News Team member Champ Kind persona will hilariously explain how to enter in the “how to submit” video.From there fans can upload a 15-second audition video via Instagram using the hashtag #IAmRonBurgundy and use the social networking tools on www.IAMRONBURGUNDY.com to campaign for votes. The entrant who receives the most votes by closing date December 1 will become one of ten finalists.One lucky winner will have the unique opportunity to act as news anchor for the EPIX network and report from the red carpet of the Anchorman 2: The Legend Continues premiere in NYC on December 15, 2013.The remaining nine finalists will be selected from local promotions taking place Thanksgiving weekend across the country. The Channel 4 News set will be on-site in shopping malls in major cities and fans will have the opportunity to create a “screen test” video and share their video with friends via social media. The top local finalists will be selected by a local TV news anchor in each market.The search begins on November 29 in locations like New York City’s AMC Lincoln Square Los Angeles’ Westfield Century City, Dallas’ Stonebriar Centre, Seattle’s Northgate Mall, and St. Louis’ Chesterfield Mall. The on November 30, the search will expand to Atlanta’s Mall of Georgia, Denver’s Cherry Creek Shopping Center, Cherry Hill Mall locations in Philadelphia and Cherry Hill, New Jeresy, and San Diego’s UTC Westfield Shopping Center.Directed by Adam McKay, Anchorman 2: The Legend Continues stars Will Ferrell, David Koechner, Paul Rudd, Steve Carrel, Christina Applegate, Harrison Ford, Megan Goode, and more. The film is also written by McKay and Ferrell, and opens in theaters on December 20, 2103.Here’s our early look at the Newsum Exhibit in DC, and check back in for more exclusive viral coverage on Anchorman 2: The Legend Continues.With the 70’s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues.” Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street reporter Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – All of whom won’t make it easy to stay classy…while taking New York and the nation’s first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay. Social Networks Viral Marketing Viral News Adam McKayAnchormanAnchorman 2Anchorman 2: The Legend ContinuesAnchorman: The Legend Of Ron BurgundyContestsDavid KoechnerEpixInstagramInstagram VideoMegan GoodeParamount Picturespaul ruddSteve CarrellThe Search for the Next Ron BurgundyWill Ferrellwww.iamronburgundy.com
Viral Video Mega Round-Up: Harry Potter, Inception, The Abyss, Darth Vader, American Idol, and More! February 11, 2011Our Viral Video Round-Up featured is supersized today with everything from behind the scenes videos to American Idol appearances. Check out all the goodness after the break.Pages: 1 2 Read More
NBC’s “Community” Tells a Three Season Long Joke November 29, 2011The NBC sitcom Community has become a favorite amongst the Internet savvy, and the show has rewarded us nerds with such viral gems as a Twitter episode and storyline an Abed storyline that played out entirely in the background of an episode. Now the show has taken it to the… Read More
Oscar Nominations Announced, Snubs Spark Online Outrage January 25, 2011The biggest award show in Hollywood is drawing closer, and we’ve taken the first big step this morning with the announcement of the nominees for the Academy Awards. Like usual, there are some surprising snubs, but none more so than Christopher Nolan not getting nominated for Best Director for Inception,… Read More