“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
New Secret J.J. Abrams Trailer Attached to Iron Man 2 – Supposedly for Cloverfield Prequel May 4, 2010June 15, 2011Earlier today, it was announced that J.J. Abrams was going to attach a trailer to Marvel Studios’ Iron Man 2. This morning we got word that a new trailer for a currently unknown movie will be shown with Iron Man 2 at its midnight showings across the United States. Iron Man 2… Read More
Jim Carrey Dresses as Kick-Ass and Joins Conan O’Brien On Stage To Sing Superman Song April 27, 2010April 27, 2010That is possibly one of the strangest titles I’ve ever written. You read right, Conan O’Brien is on his “Legally Prohibited From Being Funny On Television Tour”, and on multiple occasions has been joined on stage by Jim Carrey as they both sing Five for Fighting’s “Superman (It’s Not Easy”)…. Read More
Watch a Live Webcast for “The Social Network” On MySpace September 25, 2010September 26, 2010Talk about a perfect idea. Columbia Pictures is having a live webcast on Sunday, September 26th (tomorrow!) for The Social Network, and it will be on the film’s MySpace page. This is quite the jab at Facebook, as the film is a dramatization of the sordid rise of the 2nd… Read More