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The Latest Viral News for Films and Beyond!

“Limitless” Viral: NZT Mails Out Drug Samples

Dan Koelsch, December 10, 2010March 21, 2011

Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break.

Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos.








We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures.


Read more about the Limitless viral campaign here.

Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video

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Comments (46)

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  1. limitless says:
    September 22, 2011 at 6:03 pm

    rather burn brightly for a short while – than dimly for a lifetime!

  2. Dansimms74 says:
    September 27, 2011 at 6:28 pm

    i want sum

  3. Evanriske says:
    November 21, 2011 at 3:14 pm

    How do I get my hands on those

  4. Anonymous says:
    December 5, 2011 at 10:56 pm

    You want to die? Go jump off a building instead. It will be more entertaining, dumbshit.

  5. Marr_s88 says:
    December 18, 2011 at 5:13 pm

    I would like to know how to get a sample. Email me at marr_s88@yahoo.com

  6. Eminem2000 says:
    January 14, 2012 at 3:19 pm

    how d you get a sample

  7. Eminem2000 says:
    January 14, 2012 at 3:20 pm

    how do you get a sample

  8. Heather77788 says:
    January 16, 2012 at 4:26 pm

    this is fake …. if it was real he would tell us were to buy this 

  9. Someguy says:
    January 30, 2012 at 11:15 am

    honestly i would like to know if i could use the full potietional of my brain it would be nice.

  10. Korek48 says:
    January 31, 2012 at 12:39 pm

    me too. please send info about sample. korek48@wp.pl

  11. Ch Avis69 says:
    February 5, 2012 at 12:06 am

    how do i get a sampler??

  12. Guestviewer says:
    March 4, 2012 at 2:07 pm

    The actual name for the drug is Adderall.

  13. Gorado Nainggolan says:
    March 8, 2012 at 9:32 pm

    search nootropic on wiki..

  14. Traviskeele says:
    March 25, 2012 at 8:54 pm

    Does nzt even work

  15. jeremy1012 says:
    March 31, 2012 at 8:11 pm

    send me info on the sample cuz i want one, email is jeremydanielbarber@gmail.com

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