“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Rent “The Big Lebowski” through Facebook August 22, 2011August 22, 2011If you asked me who I’d like to see team up with the Coen Brothers, I wouldn’t nominate Mark Zuckerberg, but that seems to be the case now that The Big Lebowski is available to rent through Facebook. Read More
Marvel Offers Free First Issue of “Avengers” Prelude Comic February 8, 2012February 8, 2012Marvel Comics is aiming to bridge the gap between Captain America: The First Avenger and The Avengers with a tie-in mini-series. On Sunday, they released the first issue of Marvel’s The Avengers Prelude: Fury’s Big Week. After the break, find out more about this series as well as get a… Read More
Super 8: More Theories From The Trailer March 16, 2011Since we’ve seen the first feature length trailer for J.J. Abrams’ Super 8 (which is now available in HD on Apple.com), the internetz have been hard at work dissecting it for any clues. We’ve shown you a few things we noticed, but now there are more theories regarding what we… Read More
Why sample the clear pill when you can get the real thing on Amazon (yes, NZT-48 is real)? http://www.amazon.com/gp/product/B007SGWDOK