Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site Dan Koelsch, January 19, 2011January 19, 2011 Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may be making a strong final push going into their March 11th theatrical release. Learn about a new viral website for the film after the break. The Battle: Los Angeles Interactive Map has become a good hub for the film’s viral, and they continue the trend with their “Priority Access” button. Just type in the password 031111 (the film’s release date), and you’ll get access to a new viral website called Unidentified Enemy. This new site has lots of details on the aliens, from their technology to their language, though it’s framed as hypothetical data and predictions. I love the fluid and interactive interface, even if the site is entirely Flash-based. There’s even redacted documents like another alien movie you may know. Poke around the site and see what cool things you can find! There are still a few sections locked away for about 8 more days (based on the counter), so we’ll have to wait to see what goodies are stored there. Is this how the aliens look in Battle: Los Angeles? Thanks to MV Reader Cameron for sending this our way! ARGs & Campaigns Viral Marketing Battle: Los Angeles
Incredible New Halo Reach Live Action Spot August 26, 2010August 26, 2010You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump. Read More
Help Find Elizabeth Burke Through New “White Collar” Social Experience January 4, 2012January 4, 2012At the end of the summer finale, the wife of FBI agent Peter Burke, Elizabeth Burke, was kidnapped by criminals searching for Neal Caffrey’s stolen Nazi treasure. USA Network is now giving fans the chance to help find Elizabeth via a new, immersive social experience, leading up to the mid-season… Read More
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More