“Pandemic” Movie To Play Out As ARG During Sundance Dan Koelsch, January 19, 2011 Our good friends at ARGNet have come across a short film set to premiere at the Sundance Film Festival that is actually an extension of an old ARG. In fact, the short film, titled Pandemic 41.410806, -75.654259, serves as the teaser for the renewed ARG set to play out at the festival. Get the details, and see the whole short film, after the break. Below you can watch the suspenseful and scary short film that kicks off the ARG, which includes secret locations, phones, and much more in the Park City, Utah area.This all stems from the 2007 “Hope Is Missing” ARG that included Blogspot and MySpace pages where the game played out. The premise was that a virus was spreading that made adults at first act weird at night, then violent. Hope was a carrier, so she was taken away to stop the spread of infection, though it didn’t help. This was all viral marketing for Lance Weiler’s film Head Trauma. Weiler is now going back to that universe, focusing on how kids have to cope in a adult-less world (the short film’s title gives away its Pennsylvania setting). The whole experience planned at Sundance is being called “Pandemic 1.0”, which has a website that gives some basics on the game, set to take place during the entire festival run of January 20-30. However, very little specifics are known right now, as secrecy seems to be key. Get more information at ARGnet, and we’ll let you know the game turns out. The film itself premieres at Sundance on January 24th. ARGs & Campaigns Events Viral Marketing Head TraumaPandemic 1.0Sundance
12 Days of Viral – DAY TEN December 22, 2009December 21, 2009On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos…. Read More
Salt: Day X Exists Mission 7, “Stealth”, Now Live June 30, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to track a Day X agent. This week, you’ll need to sneak into a Day… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
POR FAVOR e perdido mi disco en mi casa y no se donde esta ,tengo tiket de compra, caja , libros conecxiones y lla lo registre en internet , estoy rejistrado pero no encuentro el disco .. necesito alluda gracias GAZITU@MSN.COM