“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance Dan Koelsch, January 21, 2011 Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery. What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it. Cedar Rapids debuts in theaters on February 11th. Events Viral Marketing Cedar RapidsSundance
Iron Man 2: Marvel Provides Tony Stark Letter April 7, 2010Marvel has provided a letter from Mr. Tony Stark himself regarding the relaunch of the Stark Expo. The letter doesn’t provide any new information on the event other than to explain some of the reasoning behind Stark’s decision to start it up again. Check out the letter after the jump. Read More
Join The Investigation for AMC’s “The Killing” April 1, 2012The second season of AMC’s The Killing premieres tonight, as the murder of teenager Rosie Larsen has yet to be solved. The show is a unique procedural that focuses on a single case for the entire series and delves into personal impact of the murder. Now you can follow along… Read More
SNL Takes On The Sopranos, Catfish, and More! January 27, 2013Maroon 5 lead singer and The Voice judge Adam Levine hosted Saturday Night Live this weekend, and with him came the return of The Lonely Island. After the break, check out some of the clips from the show including the Sopranos version of The Carrie Diaries, and a parody of… Read More