“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance Dan Koelsch, January 21, 2011 Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery. What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it. Cedar Rapids debuts in theaters on February 11th. Events Viral Marketing Cedar RapidsSundance
Oscorp Website Found for “The Amazing Spider-Man” May 10, 2012While everyone’s focus may be on the event happening tomorrow afternoon, we have another update to The Amazing Spider-Man viral campaign beforehand. The website for Oscorp Industries has been found. Get the details after the break. Read More
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More
Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game April 28, 2010Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you… Read More