“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance Dan Koelsch, January 21, 2011 Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery. What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it. Cedar Rapids debuts in theaters on February 11th. Events Viral Marketing Cedar RapidsSundance
WonderCon 2013 Sony Panel Highlights: “Mortal Instruments: City of Bones”, “Evil Dead”, and “This is the End” March 31, 2013March 31, 2013Our coverage of WonderCon 2013 continues with the big Hollywood panels from Saturday in the Arena. After the break, read some of the highlights from the Sony/Screen Gems panel for the movies Mortal Instruments: City of Bones, Evil Dead, and This is the End. Read More
Newport Beach Film Festival Preview: Documentary Uses Footage From 140 People Around The World April 20, 2010October 18, 2011The Newport Beach Film Festival in California begins this Thursday and lasts until April 29. While the Film Fest is not a high profile as Cannes or Sundance (or as established, with this being the 11th year), it still has plenty of great movies both big and small to enjoy…. Read More
Pro San Diego Facebook Page Rivals Anaheim’s Attempt To Host Comic-Con March 31, 2010June 6, 2010Last week, the Anaheim/Orange County Visitor and Convention Bureau publicly threw their hat in the ring as the next venue for Comic-Con International. They even created a Facebook fan page to prove to the CCI group that people were looking for the change. However, a grassroots “Keep Comic Con in… Read More