“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance Dan Koelsch, January 21, 2011 Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery. What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it. Cedar Rapids debuts in theaters on February 11th. Events Viral Marketing Cedar RapidsSundance
Are You Walking…. And Dead? October 13, 2010January 25, 2011One of the most exciting times of the year for me, is Halloween. Not only do I get candy (not from trick-or-treating, but from buying it in bulk), but I have a great reason to watch all types of horror flicks, at any time of the day. And one of… Read More
Comic-Con News Round-Up: Comic-Con Video Game, Disney Infinity, Con of Darkness, Mondo, & Insidious 2 July 11, 2013July 11, 2013Our barrage of San Diego Comic-Con news continues with our latest round-up. After the break, find out about some of the events happening in and around the convention center, including some exclusive parties you can win an invite to, and some cool Mondo posters that will be available for sale…. Read More
Check Out These “Snowpiercer” Character Passports April 6, 2013Korean director Joon-ho Bong is probably best known for his cult horror film The Host, but now he is making his English language debut with Snowpiercer, which has an impressive cast that includes Chris Evans, Tilda Swinton, and Ed Harris. The film takes place after a man-made ice age in… Read More