Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance

Dan Koelsch, January 21, 2011

Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing.

The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery.


What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it.





Cedar Rapids debuts in theaters on February 11th.

Events Viral Marketing Cedar RapidsSundance

Post navigation

Previous post
Next post

Related Posts

‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists

April 4, 2014April 4, 2014

In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped…

Read More

“Godzilla” Viral Trailer Awakens The Truth

February 24, 2014

The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were…

Read More

ParkerPOV Viral Reveals Parker’s Schedule and the Hunt for The Lizard

May 7, 2012May 10, 2012

The Amazing Spider-Man is turning out to be the viral that we here at MovieViral have been waiting for. Like The Dark Knight viral that ran a few years back, fans of the franchise and viral enthusiasts are looking forward to the next great update for the highly anticipated movie….

Read More

Comments (2)

  1. Pingback: | MovieViral
  2. Get Life Insurance says:
    October 14, 2011 at 1:25 am

    Interesting film, bit disappointing in the end, it could have been so much better.

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.