USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
Flynn Lives: “TRON: The Next Day” Blu-ray Footage Leaked Online March 12, 2011March 12, 2011A few months ago, it was reported that new scenes, possibly even a teaser for ‘TR3N’, would be included with the DVD Extras of TRON: Legacy. At least one of those extras leaked online earlier today. The video is both a continuation and a brief summary of the viral campaign,… Read More
The Office Webisode “Subtle Sexuality” Now Online Plus New Website October 29, 2009October 29, 2009As we mentioned last week, The Office is bringing back their wildly popular webisodes, and this time we get an extra treat in the form of a music video. This series is about Erin, Kelly, Ryan, and Andy from Dunder Mifflin creating a group called Subtle Sexuality and making a… Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More