USA Network Creates Interactive Game Ad for iPad Websites

The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break.

HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo.

Source: Mashable