“The Purge Breakout” Puts Fans In The Terrifying World Of The Film Michael Lee, May 19, 2014May 19, 2014 The initial premise of Universal’s The Purge brought up an interesting idea, if the country were to initiate a night where all kinds of crime are legal, who would survive? Who would commit crimes? While this plan may not happen anytime soon, The Purge: Breakout may be the closest thing you can get to experience the terrors of the film first hand.To help promote the upcoming The Purge: Anarchy, Universal will let fans experience the film for themselves through a terrifying escape game appropriately called The Purge: Breakout. Think of it as those zombie run games you have seen, only with a Purge Twist. But you will be doing much more than just running and screaming for your life. Hit the jump to find out how you will need to make it out of The Purge: Breakout alive.Unlike the zombie runs or haunted house experiences, The Purge Breakout will consist of puzzles and games, and you will need to use clues to unlock mysteries, and need to push your physical limits to make it out of this game alive. The site encourages fans to bring a maximum of six people, although you will be paired up with another group if you bring less. So if you bring three people, you will be paired up with three other people.Hopefully you live in or are in driving distance from these cities that will participate in The Purge: BreakoutAtlanta – May 29 – June 1 Miami – June 5 – June 8 New York City – June 13 – June 15 Philadelphia – June 19 – June 22 Chicago – June 28 – June 29 Dallas – July 3 – July 6 Los Angeles – July 11 – July 20If you do plan on playing, please do not bring your cell phones, as the use of electronic devices or any outside tools are strictly prohibited and you will immediately be removed from the show if you attempt to use them.Price of admittance is $20 per ticket, and there will be no refunds. You must be 18 years or older to participate without an adult. Anyone under 18 must be accompanied by a parent or guardian and sign a waiver. Given the horror nature of this experience, they strongly discourage people who are under the age of 13 from attending the escape game.It should be noted that Universal Studios did have a Purge maze experience of their own during one of their annual Halloween Horror Nights after the first film was released. But based on what the site has said, this will be different from any other haunted house run you may have experienced in the past. ARGs & Campaigns Viral Marketing The Purge BreakoutThe Purge: AnarchyUniversal Pictures
Comic-Con News Round-Up 3: “Iron Man 3”, A&E’s “Coma”, “Doctor Who”, “Star Trek”, and More! July 9, 2012In the days and weeks leading up to San Diego Comic-Con, we the press get bombarded with emails with press releases about events, panels, and other happenings in and around the convention. We’ve rounded up some of the more interesting ones twice before (here and here), and we are going… Read More
Viral Review: Transformers: Revenge of the Fallen July 2, 2009July 2, 2009Transformers: Revenge of the Fallen is our latest film to have its viral end. How did the viral do? Was it interesting? Worth following? Did it give us any insight into characters and background details? Official websites: The Real Effing Deal Run by Leo Spitz (played by Ramon Rodriguez in… Read More
Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site January 19, 2011January 19, 2011Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may… Read More