Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions Dan Koelsch, February 1, 2011 Fox Searchlight’s comedy Cedar Rapids debuted to mostly positive reviews at the Sundance Film Festival last week. They started some viral goodies for us, and now they have expanded to include another website, this time focusing on John C. Reilly’s character Dean Ziegler. Ziegler, nicknamed Deanzie, is an insurance agent that main character Tim Lippe (Ed Helms) meets at a convention in Cedar Rapids, IA. He’s a rather brash character, so it’s no surprise that his “Deanzie’s Guide to ‘Business’ Conventions” is hosted on the website DeanzieParty.com. Read all 5 of the innocently-titled sections to learn how to really get the full experience at a business convention. There’s also some clips from the film.Cedar Rapids opens in limited theaters on February 11th. Viral Marketing Cedar Rapids
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More
Featured App: Smash Yourself On Facebook With NBCs “Smash” App January 30, 2012January 30, 2012The new NBC series “Smash” has garnered quite the buzz, earning itself the ‘most exciting new series’ prize by the Critics Choice Television Awards. To keep the promotion train chugging, NBC has released a new Facebook-based app that puts you on the front page of every mans favorite publication: Playbill… Read More
What IF: Se7en September 26, 2009January 23, 2010It’s 1995, and all that anyone is talking about is Se7en. This film, like so many before and after it stunned the audience with its twist ending. People still talk about it to this day and after the question recently put to me by Nick about cult classics during our… Read More