SNL and Justin Bieber Take On “The Roommate” Dan Koelsch, February 6, 2011 Sure, the movie is practically a joke, getting horrible reviews and being called a Single White Female ripoff, but with a decent opening weekend in progress, The Roommate needs to be taken down a peg. Last night’s Saturday Night Live on NBC did just that with Justin Bieber and Andy Samberg. Take a look at their parody skit after the break. Viral Marketing Viral Videos Justin BieberNBCSaturday Night LiveThe RoommateViral video
Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More
Create Your Own “Harry Potter Undesirable No. 1” Poster October 24, 2010October 25, 2010With Harry Potter and The Deathly Hallows Part 1 only weeks away, it should come as no surprise that viral marketing for the beloved childern’s book Warner Brothers has added a new feature to their official Harry Potter movie website. You can create your very own “Undesirable No. 1” poster… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More