Watch the “Galaxy Quest” Mockumentary Online Dan Koelsch, February 6, 2011 Galaxy Quest is one of my favorite space comedies, as it perfectly parodies the Star Trek universe without trashing it. The film is about over-the-hill actors from a Star Trek-like TV series (called Galaxy Quest, of course) who have to go a real-life space adventure. Just before the film was released in 1999, E! aired a special called “GalaxyQuest: 20th Anniversary The Journey Continues”, which was a mockumentary about the fictional series, in which everyone is in-character. io9 found the whole thing uploaded online, so you can watch it all below! Viral Marketing Viral Videos Galaxy QuestViral video
Viral Video: A Brief History of Conspicuous Product Placement in Movies January 12, 2011Product placement has been a staple of American filmmaking since the motion camera was invented. Sometime it’s done with subtlety, while other times it’s blatant (which comical, whether intended or not). Oliver Noble over at Film Drunk gives us a history lesson on product placement in movies, specifically the more… Read More
New ‘Limitless’ PSA March 3, 2011This week a new 20 second spot has shown up online for Limitless, the film about a miracle drug that changes Bradley Cooper’s character into the perfect version of himself, but at a high cost. The ad mimics the 1980s “This is Your Brain On Drugs” commercials, and falls in… Read More
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More