Facebook Premieres “X-Men: First Class” Trailer, Promises New Content Alex Gerage, February 10, 2011 Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via Facebook. A curious move, but one that seems part of a larger social network campaign designed to drum up hype. Hit the jump to see the trailer and learn why you should be sharing it with all of your friends.Check out the trailer below, and be sure to leave your thoughts in the comments section. At first blush, I’m digging Vaughn’s new take on the franchise, and am feeling more confident than ever about the final product. More importantly for us is that Fox seems ready to release more goodies for X-Men fans, so long as word of the trailer spreads. Check out what they had to say on their Facebook page:Want more exclusives? The more you share the trailer, the sooner we’ll release the X-App-giving you the power to customize your profile with special X-Men content.No word yet as to what extent the trailer needs to be shared via Facebook and Twitter before the app goes live, but it appears Fox is opting for a good old fashioned social network campaign to generate hype for the film. Will it lead to something bigger down the road? I don’t know, but I think it’s a smart, safe way to develop some interest amongst the Facebook crowd, many of whom grew up with the first three X-Men films. One thing is for sure, X-Men: First Class has finally entered the conversation of must see films this summer.X-Men: First Class opens June 3rd. Social Networks Viral Marketing FacebookTrailerX-Men: First Class
Cause All Kinds Of Mayhem & Destruction With The New App For “The Expendables 2” July 27, 2012July 27, 2012Its not to often studios offer fans the chance to be part of a mega blockbuster actioner like The Expendables 2, but Lionsgate is giving their fans a chance. Okay, not really, the film completed production a couple of months back, but the studio is still giving you a chance… Read More
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More