Facebook Premieres “X-Men: First Class” Trailer, Promises New Content Alex Gerage, February 10, 2011 Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via Facebook. A curious move, but one that seems part of a larger social network campaign designed to drum up hype. Hit the jump to see the trailer and learn why you should be sharing it with all of your friends.Check out the trailer below, and be sure to leave your thoughts in the comments section. At first blush, I’m digging Vaughn’s new take on the franchise, and am feeling more confident than ever about the final product. More importantly for us is that Fox seems ready to release more goodies for X-Men fans, so long as word of the trailer spreads. Check out what they had to say on their Facebook page:Want more exclusives? The more you share the trailer, the sooner we’ll release the X-App-giving you the power to customize your profile with special X-Men content.No word yet as to what extent the trailer needs to be shared via Facebook and Twitter before the app goes live, but it appears Fox is opting for a good old fashioned social network campaign to generate hype for the film. Will it lead to something bigger down the road? I don’t know, but I think it’s a smart, safe way to develop some interest amongst the Facebook crowd, many of whom grew up with the first three X-Men films. One thing is for sure, X-Men: First Class has finally entered the conversation of must see films this summer.X-Men: First Class opens June 3rd. Social Networks Viral Marketing FacebookTrailerX-Men: First Class
Mysterious J.J. Abrams Teaser Video Could Be For A Book? August 20, 2013August 20, 2013Yesterday, we posted about the mysterious teaser trailer that was released on the Bad Robot YouTube page. The internet has been abuzz with speculation as to what the “Stranger” trailer is for. Some people thought it might be for the upcoming TV show Believe, but they already released a promotional… Read More
Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’ October 2, 2014The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. Abrams‘ Star Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More