Facebook Premieres “X-Men: First Class” Trailer, Promises New Content Alex Gerage, February 10, 2011 Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via Facebook. A curious move, but one that seems part of a larger social network campaign designed to drum up hype. Hit the jump to see the trailer and learn why you should be sharing it with all of your friends.Check out the trailer below, and be sure to leave your thoughts in the comments section. At first blush, I’m digging Vaughn’s new take on the franchise, and am feeling more confident than ever about the final product. More importantly for us is that Fox seems ready to release more goodies for X-Men fans, so long as word of the trailer spreads. Check out what they had to say on their Facebook page:Want more exclusives? The more you share the trailer, the sooner we’ll release the X-App-giving you the power to customize your profile with special X-Men content.No word yet as to what extent the trailer needs to be shared via Facebook and Twitter before the app goes live, but it appears Fox is opting for a good old fashioned social network campaign to generate hype for the film. Will it lead to something bigger down the road? I don’t know, but I think it’s a smart, safe way to develop some interest amongst the Facebook crowd, many of whom grew up with the first three X-Men films. One thing is for sure, X-Men: First Class has finally entered the conversation of must see films this summer.X-Men: First Class opens June 3rd. Social Networks Viral Marketing FacebookTrailerX-Men: First Class
New Lady Gaga Music Video Influenced by Quentin Tarantino and Others March 13, 2010Singer Lady Gaga is known for having a unique style when it comes to everything from fashion to music videos. Her latest video for the song “Telephone”, which features Beyonce, is no exception. It’s more like a confusing, psychedelic short film than a music video, and it takes cues from… Read More
Social Networks “The Wolverine” Unleashes Declassified Documents, A Free iBook And An Interactive Experience November 11, 2013November 11, 2013With the upcoming release of The Wolverine for home video consumption, 20th Century Fox is using the film’s social networks as well as other interactive marketing tools to help us learn more about the Marvel character. Find out after the break what kind of information will be revealed and what places… Read More
Could This “Jurassic World” Brochure Be A Part Of Some Sort Of Viral Marketing July 14, 2014July 14, 2014There is no shortage of anticipation for Colin Treverrow‘s Jurassic World. The film crew has embraced the world of social media by posting teasers to get fans and followers amped up for the sequel. We recently saw just how bloody Jurassic World can get. And now we can get a… Read More