Facebook Premieres “X-Men: First Class” Trailer, Promises New Content Alex Gerage, February 10, 2011 Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via Facebook. A curious move, but one that seems part of a larger social network campaign designed to drum up hype. Hit the jump to see the trailer and learn why you should be sharing it with all of your friends.Check out the trailer below, and be sure to leave your thoughts in the comments section. At first blush, I’m digging Vaughn’s new take on the franchise, and am feeling more confident than ever about the final product. More importantly for us is that Fox seems ready to release more goodies for X-Men fans, so long as word of the trailer spreads. Check out what they had to say on their Facebook page:Want more exclusives? The more you share the trailer, the sooner we’ll release the X-App-giving you the power to customize your profile with special X-Men content.No word yet as to what extent the trailer needs to be shared via Facebook and Twitter before the app goes live, but it appears Fox is opting for a good old fashioned social network campaign to generate hype for the film. Will it lead to something bigger down the road? I don’t know, but I think it’s a smart, safe way to develop some interest amongst the Facebook crowd, many of whom grew up with the first three X-Men films. One thing is for sure, X-Men: First Class has finally entered the conversation of must see films this summer.X-Men: First Class opens June 3rd. Social Networks Viral Marketing FacebookTrailerX-Men: First Class
The Last Exorcism Brings Scares On Chatroulette August 19, 2010May 12, 2011The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
Viral Video Round Up: Teenage Mutant Ninja Turtles, Toronto Batman, Star Wars, Movie: The Movie, And More! March 4, 2012March 4, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More