Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below. Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter
New District 9 Trailer to debut before Bruno! July 3, 2009July 4, 2009That’s right, a new District 9 trailer is set to debut next week before the comedy ‘Bruno’ (this after the teaser without subtitles aired before ‘Year One’). This will be the second trailer (third if you count the first on with subtitles and the first one without subtitles as different… Read More
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More