Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below. Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter
“Back To The Future” Fan Event To Erect Hill Valley In London June 3, 2014June 3, 2014The Back To The Future Hill Valley on the Universal Studios Backlot is as about as close as you can get to setting foot into the fictional town. Oh yeah, you can’t actually step foot into it considering you are in a tram. But a new fan experience is coming… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
Colin Trevorrow Pays Tribute To Jurassic Park Star Lord Richard Attenborough August 25, 2014August 25, 2014Yesterday the world lost the great Lord Richard Attenborough star of great films like The Great Escape and Jurassic Park, and director of the Oscar winning Ghandi. Following his passing yesterday, Jurassic World director Colin Trevorrow paid tribute to Attenborough by posting a photo of his character embroidered as a… Read More