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The Latest Viral News for Films and Beyond!

Abraham Lincoln Is Now On Twitter

Dan Koelsch, February 11, 2011

It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln.

Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.

The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below.

Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter

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Comments (2)

  1. Daniel Bob Snodgrass says:
    February 12, 2011 at 12:58 am

    @wishnie Color me Mudd!

  2. BeaverBetty says:
    February 12, 2011 at 8:16 pm

    An extremely clever way to do some PR for the movie! Finding the right audience is key!

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