Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below. Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter
Puss In Boots is the Most Interesting Cat In The World September 12, 2011September 12, 2011Dreamworks Animation went meme on us with a video for Puss In Boots that parodies the popular Dos Equis commercial starring the Most Interesting Man In The World. Check out the video after the break. He doesn’t always drink milk, but when he does… Read More
2012 – MovieViral Needs Your Help September 26, 2009September 26, 2009Update: Forum member MOVIELORD101 has deciphered the code! Take a look: RE:Project Naaczal Status Briefing, SEPT, Twenty two. We are now concluding feasibility studies and preliminary research for project Naaczaal analysis Indicating a high probability of success, and small-scale prototyping has begun. As of now we are several weeks behind… Read More
This Week In Viral: Terminator Viral Ends? May 25, 2009April 30, 2010Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Read more… Read More