Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below. Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter
FRINGE: Divisions – Get A Look At Your Alternate Reality April 22, 2011We’ve been covering the recent countdown to a major event happening on FOX’s show Fringe. That countdown runs out during tonight’s episode. In the mean time, you can join Fringe Division and get a look at the life of the alternate version of yourself in a new online game, FRINGE:… Read More
J.J. Abrams Reveals New X-Wing In New ‘Star Wars Episode VII’ Video July 21, 2014July 21, 2014Star Wars and Omaze’s Force For Change campaign is now in its last week, and the two are working hard to promote it. We’ve already seen J.J. Abrams promote the campaign in a video that revealed some of the practical effects that will be seen Star Wars Episode VII, which… Read More
D.J. Caruso Directs “First Interactive Social Horror Film Experience” Starring Emmy Rossum July 13, 2011July 13, 2011How would you like to save the beautiful Emmy Rossum from a kidnapper? You will get that chance soon thanks to a unique project titled Inside. Described as the “first interactive social horror film experience”, you affect the plot and interact with the characters using social media. You can even… Read More