Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below. Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter
Judgement Day Is Here May 21, 2009April 10, 2010Well, technically Judgement Day was in 2004, according to the Terminator universe, but today is the day Terminator Salvation is released in the United States, so most if not all of the ARG should be wrapping up. Proof of that is the current state of Skynet’s website, shows a big red “…Recalculating…”… Read More
Help Find Elizabeth Burke Through New “White Collar” Social Experience January 4, 2012January 4, 2012At the end of the summer finale, the wife of FBI agent Peter Burke, Elizabeth Burke, was kidnapped by criminals searching for Neal Caffrey’s stolen Nazi treasure. USA Network is now giving fans the chance to help find Elizabeth via a new, immersive social experience, leading up to the mid-season… Read More
Bad Robot Releases Teaser Video For Unknown Project Called “Stranger” August 19, 2013J.J. Abrams sure loves his mysteries. Today, his production company Bad Robot posted a video to YouTube called Stranger. It looks to be a teaser for a television show or movie, but there is nothing on their official slate that matches up. Even sites like EW and /Film are puzzled…. Read More