Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Just in time for the 16th President’s 201st birthday tomorrow, the Twitter account @1865Lincoln has been created for the film that tweets a combination of his own words and facts about him. How much more we get out of this before the film’s April 15th release is unknown, but like Alex from FirstShowing who broke the story, I think it will only interest certain people. Still, it doesn’t hurt to educate the social media masses on one of America’s most important historical figures.The Conspirator stars James McAvoy and Alexis Bledel, and centers around the investigation and trial of Mary Surratt, accused of being one the conspirators in Abraham Lincoln’s assassination. Watch the trailer for the film below. Social Networks Viral Marketing Abraham LincolnThe ConspiratorTwitter
Tron Legacy: Trailer Shown At IMAX Event, Now What… February 27, 2010December 3, 2010Well, the IMAX ‘exclusive limited event’ for Tron Legacy ended a few hours ago and MovieViral has received various reports about it. WHAT WE KNOW: We know that a trailer, about 2.5 minutes long, was shown to the fans who went to this event. From what we’ve heard, it’s a… Read More
Social Media Monthly: March 2013 February 28, 2013Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow… Read More
ARGs & Campaigns ‘American Hustle’ Vinyl For The Movie Fan Hits Stores On Record Store Day! November 22, 2014November 22, 2014Film enthusiasts rejoice! Studios are listening to your wishes for certain objects in movies. In a campaign that celebrates the tangibility of music in a digital age, the folks over at Sony music have released a limited edition of the American Hustle soundtrack on glorious vinyl. Seems to be a… Read More