“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode Alex Gerage, February 19, 2011 If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been launched in conjunction with the episode that has the sort of goodies you would expect from any Great Scott Films production. Hit the jump for more.NBC went all out with the content for ThreatLevelMidnight.com. The site comes complete with a trailer, cast bios, downloads (including pages from the original script – nice touch), and deleted scenes. My favorite inclusion though is a video that teaches you how to do “The Scarn,” a dance that I expect will be a mainstay at weddings and proms for years to come. For those who haven’t seen the latest episode of the show, and have no idea what “Threat Level Midnight” is, here is a synopsis from the homepage:Secret Agent Michael Scarn was a downright god – preventing all sorts of All-Star Game bombings and marrying the hottest woman on the planet, Catherine Zeta Scarn. But when he failed to stop his arch-nemesis Goldenface from blowing up the WNBA All-Star game and murdering his beloved wife, Scarn retires from the FBI to live the life of a mild-mannered paper salesman. That is until President Jackson calls him in for an All-Star mission he can’t refuse. It’s got action, it’s got heart, it’s got symbolism… it’s Threat Level Midnight.Although I felt this episode of The Office didn’t have a ton of laughs, I loved it for the way it allowed fans to revisit so many of the show’s past characters, including Karen, Roy, Jan, and Todd Packer. It also makes it really difficult to not love Michael Scott, and realizing his run on the show is nearing an end makes this personal showcase all the more worthwhile. “Threat Level Midnight” is available for download on iTunes right now, so check it out and let us know what you think in the comments section. The Office airs Thursday nights on NBC.Watch the trailer and “The Scarn” dance video below. Viral Marketing Viral Videos NBCThe OfficeThreat Level Midnight
Tron Legacy Viral: Operation Tron Website Launches For Encom Press Conference Protest April 1, 2010As we reported on Tuesday, the Flynn Lives group is planning to protest the Encom Press Conference tomorrow night, and they are getting together beforehand to plan it out. Now the group has launched a new website to help organize their meeting. Check out the details after the jump. Read More
“Now You See Me” Creates A Viral Marketing Card Trick May 6, 2013The upcoming magician heist film, Now You See Me, has a new viral marketing trick up its sleeve. With the upcoming release of the star-studded thriller, they’ve launched a new viral campaign, where you find hidden cards on the internet to unlock special content. Find out after the break how… Read More
2012: First Clip September 5, 2009September 5, 2009Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012. Watch it here: Gotta love that Bentley voice-activation plug, eh? Other than that, I think I can safely say that we’ve never seen a destruction/apocalypse movie like this before. Emmerich went ice-age style with The Day After… Read More