Movie Rights For “Dead Island” Goes From Sold To Not Sold Michael Lee, February 21, 2011February 21, 2011 The movie blogs erupted when it was reported that Sean Daniel, movie producer of 20 years, purchased the rights to produce Dead Island after the announcement trailer went viral. This reaction might of caused some confusion for the game’s publisher Deep Silver, because they never sold the rights to anyone to make the movie based on the game. As a result they put out a press release stating that the movie rights have not been sold. “We are looking for quality above all else for a movie based on Dead Island,” says Klemens Kundratitz, CEO of Koch Media (parent company of Deep Silver). “We want to do it the right way as film realizations of games (or vice versa) usually fail to deliver what the fans were looking for.” The goal, according to Kundratitz, is to “work with someone who already has a proven track record with blockbuster movies.” That doesn’t necessarily rule out Union Entertainment, which was rumored to have already purchased the rights, but it sounds like the IP-holder is still evaluating all potential silver-screen suitors.”Dead Island’s trailer did look incredible at first. Intense sequences, a great score, near flawless animation, but it would be been ridiculous to know that the rights to produce the movie were sold after Deep Silver released the announcement trailer. So don’t expect the rights to be sold any time soon, even after the game is released later this year.You can check out the trailer below and leave your comments in the comment section. News Viral Marketing Dead Island
Fan-Made War Machine Suit Part 2 March 10, 2010March 10, 2010Back in January, I was on the SuperHeroHype Iron Man 2 boards when a user called “Masterle247” debuted his first attempt at the War Machine suit featured in the upcoming Marvel Studios movie Iron Man 2. This suit grabbed the attention of Iron Man and Iron Man 2 director Jon… Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More
The game trailer looks freakin’ awesome. Early write-ups on those lucky enough to have seen some alpha and beta work are quite promising too. Can’t wait to see how the game ultimately looks.