Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant Dan Koelsch, February 21, 2011 Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Let us know what you think of the promotional short film in the comments below. Viral Marketing Viral Videos Kobe BryantNikeRobert RodriguezShort film
TNT’s “Leverage” Companion App Is Available Just In Time For Season Finale January 11, 2012The fourth season finale of TNT’s hit show Leverage airs this Sunday, and now you can experience the show in a whole new way with the Leverage Companion App, available for free on the Android Market and App Store. Get the details via video and diagram after the break. Read More
“Jurassic World” Viral Site Reveals Countdown to Thanksgiving November 18, 2014November 18, 2014Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More