New ‘Limitless’ PSA Dan Koelsch, March 3, 2011 This week a new 20 second spot has shown up online for Limitless, the film about a miracle drug that changes Bradley Cooper’s character into the perfect version of himself, but at a high cost. The ad mimics the 1980s “This is Your Brain On Drugs” commercials, and falls in line with previous viral marketing we’ve seen from the film. I Am Rogue is actually hosting an iPad contest for this video, which requires you to make a video response with your own “This Is Your Brain On NZT” PSA. Get the details here. Limitless opens in theaters on March 18th from Relativity Media and Rogue Pictures. Neil Burger directs the Leslie Dixon screenplay, and the thriller also stars Robert De Niro and Abbie Cornish. Contests Viral Marketing Viral Videos LimitlessViral video
“Mad Men” For Your Consideration Ads Almost Guarantee An Emmy Win June 4, 2014June 4, 2014If you ever are around the Los Angeles area or invest your spare time to reading news on the entertainment industry, then you most likely have run into For Your Consideration ads. With the Emmy’s just a few weeks away, AMC has started to roll out more and more of… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
Advertisers Lose Grip on Reality November 26, 2009November 26, 2009As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more… Read More