New ‘Limitless’ PSA Dan Koelsch, March 3, 2011 This week a new 20 second spot has shown up online for Limitless, the film about a miracle drug that changes Bradley Cooper’s character into the perfect version of himself, but at a high cost. The ad mimics the 1980s “This is Your Brain On Drugs” commercials, and falls in line with previous viral marketing we’ve seen from the film. I Am Rogue is actually hosting an iPad contest for this video, which requires you to make a video response with your own “This Is Your Brain On NZT” PSA. Get the details here. Limitless opens in theaters on March 18th from Relativity Media and Rogue Pictures. Neil Burger directs the Leslie Dixon screenplay, and the thriller also stars Robert De Niro and Abbie Cornish. Contests Viral Marketing Viral Videos LimitlessViral video
“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More May 28, 2011Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros. tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more…. Read More
Potential Viral: Buried Starring Ryan Reynolds January 24, 2010January 24, 2010Update: Lionsgate has won the bidding war to distribute the film domestically. In June 2009, /Film reported that Ryan Reynolds (Waiting, Smoking Aces) was going to participate in an small independent thriller called Buried, a movie about a civilian contractor who is abducted in Iraq and wakes up buried alive… Read More
Website Lets You Use Word of Mouth To Fund Your Project March 5, 2010March 5, 2010Right off the bat, this is a great website. Have you ever wanted to do something, but didn’t have the money? Have you ever thought if only people knew what you were doing, maybe they could help you fund it? Well, now there is well-organized hub for projects just like… Read More