New ‘Limitless’ PSA Dan Koelsch, March 3, 2011 This week a new 20 second spot has shown up online for Limitless, the film about a miracle drug that changes Bradley Cooper’s character into the perfect version of himself, but at a high cost. The ad mimics the 1980s “This is Your Brain On Drugs” commercials, and falls in line with previous viral marketing we’ve seen from the film. I Am Rogue is actually hosting an iPad contest for this video, which requires you to make a video response with your own “This Is Your Brain On NZT” PSA. Get the details here. Limitless opens in theaters on March 18th from Relativity Media and Rogue Pictures. Neil Burger directs the Leslie Dixon screenplay, and the thriller also stars Robert De Niro and Abbie Cornish. Contests Viral Marketing Viral Videos LimitlessViral video
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Social Networks Help Kickstart “Lucid”, a Movie about a Deadly Virus, Time Travel and Love October 7, 2013With all the independent films being crowdsourced nowadays, it’s always nice to come across an online campaign that exudes the right level of quality, craftsmanship and passion behind a project. The Kickstarter page for the feature film, Lucid, is one of those perfect examples. Find out more info about the… Read More