Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Ted: Play “Fists of Furry” Game and Listen to Remix of “Thunder Buddies” Song June 21, 2012June 20, 2012The raunchy comedy Ted, about a teddy bear that came to life 27 years ago, opens next weekend in theaters, and Universal has a few online updates to promote the film. There’s an online game where Ted fights other famous talking bears from television and film, as well as a… Read More
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
M. Night Shyamalan Spoofs His ‘Devil’ Trailer August 27, 2010While the trailer for M. Night Shyamalan’s Devil has caused a stir for the wrong reason (despite it looking good, audiences groan out loud when his name comes up), Shyamalan has kept a good sense of humor. He stars in a Devil parody trailer featured on MTV called “Escalation”, where… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve