Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Bungie’s Newest Project Has An Easter Egg Too June 26, 2010June 26, 2010Bungie has been known to go into viral every once in a while. Halo 3: ODST had a humorous interaction with the superintendent A.I. “Virgil” and recently a site about Bungie Aerospace. To this day nothing much has changed, besides a little latin phrase. Find out more about “per audacia… Read More
Viral Video: Gaga In Wonderland March 21, 2010With Tim Burton’s Alice in Wonderland tearing up the box office, it’s no surprise we are getting plenty of parody videos taking on the odd film. Moviefone has a few different ones, but the one that caught my eye was the spoof trailer “Gaga in Wonderland” by Black 20 Studios,… Read More
MovieViral’s 2 Year Anniversary! January 29, 2011January 29, 2011It’s hard to believe it’s already been 2 years, but on January 29, 2009, MovieViral was officially born. We’ve come a long way, and we want to thank all our readers for sticking by us and making this all possible. We are, as always, looking to grow and mature our… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve