“X-Men: First Class” X-Pert Series: Nicholas Hoult Answers Questions About Beast Caleb Hamilton, March 23, 2011March 23, 2011 In early February, 20th Century Fox launched the X-Men: First Class Facebook page to reveal the film’s first teaser trailer. It was then announced that fans could ask the cast and crew questions through a feature called ‘X-Perts’. Earlier this month, First Class producer and director of the first two X-Men films, Bryan Singer, answered fans’ questions. Today, Nicholas Hoult, who plays Beast in the new movie, answered more ‘X-Pert’ questions. Hit the jump to see his answers. Q: What drew you to the role of Hank McCoy/ Beast?A: The fascinating part of the role for me was the chance to play Hank/Beast before and after his transformation. The combination of his intelligence and wit offset by his animalistic appearance was fun to play.Q: What type of preparation did you do for the role of Beast?A: In preparation for the role I watched lots of Frasier and listened to people who spoke with a similar accent to Kelsey, my dialect coach and I worked on creating something towards Kelsey’s dialect but without being an imitation. I also did lots of fitness training as being in the Beast costume and make up could be very tiring and tough physically.Nicholas’ answers are far more insightful and thought-out than the one liners Bryan Singer gave a couple weeks ago. Head over to the Facebook Page to see the rest of the Q&A.Check back next week when Oliver Platt will sit down to answer more questions. Get over to the ‘X-Men’ Movies page on Facebook to become an “X-Pert”!’ Social Networks Viral Marketing FacebookNicholas HoultX-Men: First Class
Become a Test Subject For the Human Preservation Project May 24, 2011June 1, 2011A MovieViral reader who goes by Jonny Quest has clued us in to a pretty interesting alternate reality game website. The site is TestSubjectsNeeded.com, and is part of what these people are calling the Human Preservation Project. What is it for, and was it found? Get the details after the… Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More