“X-Men: First Class” X-Pert Series: Nicholas Hoult Answers Questions About Beast Caleb Hamilton, March 23, 2011March 23, 2011 In early February, 20th Century Fox launched the X-Men: First Class Facebook page to reveal the film’s first teaser trailer. It was then announced that fans could ask the cast and crew questions through a feature called ‘X-Perts’. Earlier this month, First Class producer and director of the first two X-Men films, Bryan Singer, answered fans’ questions. Today, Nicholas Hoult, who plays Beast in the new movie, answered more ‘X-Pert’ questions. Hit the jump to see his answers. Q: What drew you to the role of Hank McCoy/ Beast?A: The fascinating part of the role for me was the chance to play Hank/Beast before and after his transformation. The combination of his intelligence and wit offset by his animalistic appearance was fun to play.Q: What type of preparation did you do for the role of Beast?A: In preparation for the role I watched lots of Frasier and listened to people who spoke with a similar accent to Kelsey, my dialect coach and I worked on creating something towards Kelsey’s dialect but without being an imitation. I also did lots of fitness training as being in the Beast costume and make up could be very tiring and tough physically.Nicholas’ answers are far more insightful and thought-out than the one liners Bryan Singer gave a couple weeks ago. Head over to the Facebook Page to see the rest of the Q&A.Check back next week when Oliver Platt will sit down to answer more questions. Get over to the ‘X-Men’ Movies page on Facebook to become an “X-Pert”!’ Social Networks Viral Marketing FacebookNicholas HoultX-Men: First Class
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
Rocket Poppeteers Sends Out ‘Fleet Assessment #1’ March 23, 2011The Super 8 ‘Rocket Poppeteers’ viral has been silent for a while. Before the site went down for renovations last month, those who signed up for the Astronaut Training Program were sent certificates showing that they had been accepted into the program. Today, Astronaut Trainees were sent an email about… Read More
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More