“X-Men: First Class” X-Pert Series: Nicholas Hoult Answers Questions About Beast Caleb Hamilton, March 23, 2011March 23, 2011 In early February, 20th Century Fox launched the X-Men: First Class Facebook page to reveal the film’s first teaser trailer. It was then announced that fans could ask the cast and crew questions through a feature called ‘X-Perts’. Earlier this month, First Class producer and director of the first two X-Men films, Bryan Singer, answered fans’ questions. Today, Nicholas Hoult, who plays Beast in the new movie, answered more ‘X-Pert’ questions. Hit the jump to see his answers. Q: What drew you to the role of Hank McCoy/ Beast?A: The fascinating part of the role for me was the chance to play Hank/Beast before and after his transformation. The combination of his intelligence and wit offset by his animalistic appearance was fun to play.Q: What type of preparation did you do for the role of Beast?A: In preparation for the role I watched lots of Frasier and listened to people who spoke with a similar accent to Kelsey, my dialect coach and I worked on creating something towards Kelsey’s dialect but without being an imitation. I also did lots of fitness training as being in the Beast costume and make up could be very tiring and tough physically.Nicholas’ answers are far more insightful and thought-out than the one liners Bryan Singer gave a couple weeks ago. Head over to the Facebook Page to see the rest of the Q&A.Check back next week when Oliver Platt will sit down to answer more questions. Get over to the ‘X-Men’ Movies page on Facebook to become an “X-Pert”!’ Social Networks Viral Marketing FacebookNicholas HoultX-Men: First Class
The Daily Bugle Debuts on Tumblr; Hints at Expanding “Amazing Spider-Man” Universe July 21, 2013July 21, 2013It looks like The Daily Bugle is finally caught up with the times and has started publishing online. The fictional newspaper has launched a Tumblr page, dropping hints about the plot of the upcoming The Amazing Spider-Man 2. More info after the jump. Read More
“Godzilla” Trailer: You’re Hiding Something Out There February 25, 2014February 25, 2014So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. Read More
Could New Spider-Man Set Photos Lead To A Viral? January 18, 2011The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? Read More