“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy Dan Koelsch, April 28, 2011April 28, 2011 How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the internet, hosted by the Old Spice Guy himself. Marvel.com will be hosting the live broadcast, which covers the film’s premiere in Hollywood on Monday, May 2, 8:30 p.m. ET/5:30 p.m. PT. Below is a video of host Isaiah Mustafa promoting the event.Mustafa is an interesting choice, since he has talked to Marvel about playing hero Luke Cage in a feature film. Whether they choose him or not, Marvel certainly seems to be smitten with the man your man could smell like. Viral Marketing Viral Videos Luke CageMarvelOld SpiceThor
Guillermo Del Toro Wants You To Scare Him In New Contest From Legendary Pictures and YouTube September 3, 2014September 3, 2014Guillermo del Toro could well be the busiest man in Hollywood — it is rare a day goes by where his name is not attached to an upcoming film or television show. Despite his backlog of projects, the filmmaker has announced that he will preside over a rather cool contest… Read More
Fan Made Work Viral Videos: “3D in 3D in 3D” and “You Look Like Shit” December 28, 2010There are two mash-up videos that have been making the blog rounds this week. One features a mix of all the parts of movie trailers that mention 3D from the last year or so, highlighting how prevalent the technology has become. The other video features one of the most overused… Read More
What Do The New “Super 8” Viral Clips Tell Us? May 4, 2011May 4, 2011We’ve brought you bits and pieces of the mysterious video that is slowly being put together on S8EditingRoom.com, and now we have enough that we can at least try to speculate on the video as a whole. Get the details on the latest addition to the Super 8 viral campaign… Read More
Mustafa says, “Sweet Christmas” in the video… Wonder if that’s a little hint being dropped by Marvel. Hmmmm!