“Fringe” Season Finale Offers “Super 8” Easter Egg Dan Koelsch, May 9, 2011 Our friends at Super 8 News caught a nice little easter egg in this past Friday’s season finale of Fringe. During one scene, a print ad for Rocket Poppeteers can be seen on a building. Check it out for yourself at the 0:55 mark in the preview after the break.Rocket Poppeteers is a fictional ice cream brand that has had a strong viral presence for Super 8, though we are still unsure how it plays into the Josh Minker ARG storyline or the film itself. Obviously, this easter egg should come as no surprise, as J.J. Abrams is the director of Super 8 and the creator and executive producer of Fringe, and he has done this before.We had a similar experience to this with Slusho!, the fictional Japanese drink that was a primary focus in the viral campaign, was thrown into various other films (i.e. Abrams’ Star Trek) and television shows (i.e. Heroes), but ultimately had little to do with the film.To get up to speed with the entire Super 8 ARG and campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos FringeRocket PoppeteersSlushoSuper 8
Cookie Monster Campaigns to Host Saturday Night Live November 24, 2010After a social network campaign successfully got Betty White a hosting gig on NBC’s Saturday Night Live, it’s no surprise that a trend has caught on to get obscure actors to host SNL. But, what about characters? Sesame Street continues their trend of cultural-savvy videos with an audition tape of… Read More
“Teenage Mutant Ninja Turtles” Clip: Beating Boxing Turtles Prepare To Battle The Shredder August 6, 2014August 6, 2014Paramount will be releasing a brand new iteration of the iconic Teenage Mutant Ninja Turtles this Friday. It’s been a little over thirty years since the first film hit theaters, and the Jonathan Liebesman-directed incarnation is the first to use the motion-capture technology and combine it with live action. Should… Read More
Can You S.U.R.V.I.V.E. Saw 3D’s Viral? October 15, 2010October 15, 2010Hello. Want to play a game? Well of course you do! That’s why you’re a fan of viral campaigns. And now, a film that is long overdue for one has finally jumped on board, just in time for their final film. This being Saw 3D, and it’s ever so popular… Read More