“Fringe” Season Finale Offers “Super 8” Easter Egg Dan Koelsch, May 9, 2011 Our friends at Super 8 News caught a nice little easter egg in this past Friday’s season finale of Fringe. During one scene, a print ad for Rocket Poppeteers can be seen on a building. Check it out for yourself at the 0:55 mark in the preview after the break.Rocket Poppeteers is a fictional ice cream brand that has had a strong viral presence for Super 8, though we are still unsure how it plays into the Josh Minker ARG storyline or the film itself. Obviously, this easter egg should come as no surprise, as J.J. Abrams is the director of Super 8 and the creator and executive producer of Fringe, and he has done this before.We had a similar experience to this with Slusho!, the fictional Japanese drink that was a primary focus in the viral campaign, was thrown into various other films (i.e. Abrams’ Star Trek) and television shows (i.e. Heroes), but ultimately had little to do with the film.To get up to speed with the entire Super 8 ARG and campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos FringeRocket PoppeteersSlushoSuper 8
Harry Potter Viral Video Round-Up November 22, 2010November 22, 2010Considering that the Harry Potter books and movies have been a multi-billion dollar phenomenon, it’s not surprising that world of wizards have gone viral. With the latest film, Deathly Hallows Part 1, having the largest opening in the franchise’s history (at $125 million) and good reviews, it’s worth noting this… Read More
Comic-Con 2012: “The Dark Knight Rises” Bat Signal Search Twitter Contest July 13, 2012July 13, 2012We are now officially one week away from the release of The Dark Knight Rises! Warner Bros. is out at the San Diego Comic-Con this week promoting the upcoming release, along with several other films. They’re giving fans a chance to win a special advance screening of The Dark Knight… Read More
“Catch The Throne” With The “Game Of Thrones” Hip-Hop Mixtape March 7, 2014“To hear the game is to know the game!” In anticipation for the next season of Game of Thrones HBO has commissioned Launch Point records and a few of their artists to create a Mixtape inspired by the hit show. HBO has enlisted artists such as Big Boi, Common, and… Read More